중국 사신수의 조형적 특성을 활용한 문구류 디자인 개발 연구

Abstract

In recent years, the number of domestic companies in China has grown rapidly, and investment in culture and education has also been increasing. The living standards of people have been greatly improved and economy is developing at a high speed. As of the end of 2017, average growth rate of domestic stationery market has risen sharply, and market scale has expanded rapidly. Based on the above facts, after referring to ancient books and literature, this study analyzed traditional modeling feature of the Chinese four animals, designed a new image, and applied it to stationery design. In the process of modeling analysis and stationery design, the following points are obtained. Firstly, simplify and restore traditional modeling of Chinese four animals, so that the image can be closely linked to people's hearts and aesthetic value of molded objects is improved. Secondly, artistic transformation is performed in a way that is full of visual impact and changes. A visually stimulating image is displayed through the way of change and reorganization to improve the cognition of modern people to the traditional culture. Use this method of reorganization to create more modern designs. Thirdly, use the creative side to create a new image based on the shape of Chinese traditional four animals, combining with features of form and layout. Using these factors, Chinese four animals have created creative images.