중국 전통문양을 응용한 로고디자인의 조형적 요소에 대한 분석 연구- 중국 10개 차 기업 브랜드 로고를 중심으로 -

Abstract

With the development of global integration, international exchanges are becoming more and more frequent. As a symbol of communication, signs are constantly changing and innovating in order to adapt to the international market competition. Under the background of globalization, logo design should pay more attention to human nature and diversified development, and pay attention to reflect the differences between different regions. China's rich national cultural resources provide a lot of reference value for China's design field. Therefore, this research study of Chinese traditional patterns, combined with the enterprise brand logo to analyze the influence of Chinese traditional culture for the brand logo, trying to find out traditional patterns and the cultural generality and traditional patterns between brand logo application method and the rule in the brand identity, for the performance of the brand identity design method provides the possibility of development. The research method uses the theoretical books and literature research to conduct the following research and analysis on the modeling elements in the brand logo design: First, the types of Chinese traditional patterns provide the possibility of creating the graphics of the brand logo of tea enterprises. Secondly, the image expression and change of the brand logo of tea enterprises come from the influence of the organizational form of the grain. Thirdly, influenced by the traditional Chinese view of five colors, the brand logo color of tea enterprises has obvious national tendency. Finally, Chinese traditional pattern and brand logo have cultural similarities, through the rich symbolic meaning of pattern can accurately express the cultural connotation of enterprise brand.