플라스틱 사용저감과 자원순환을 위한 포장 혁신 사례 연구-애플의 포장 혁신 사례를 중심으로-

Abstract

The environmental pollution caused by plastic waste has become a huge global problem. To handle with it, environmental regulations in each country on plastic development, production and management have strengthened, and people's interest and participation in solving plastic waste has been increasing. This study seeks sustainable packaging design strategies and measures through exploration of substitutes, development of new materials, and conversion of circular supply chains to reduce the use of disposable plastic packaging materials, which are the most important in plastic waste. To this end, this study first examined the concepts of resource circulation and circular economy through literature research and examined domestic and foreign plastic-related environmental policies and trends. Second, through a case study of Apple's packaging innovation, which has been carrying out a company-led eco-friendly policy for many years, it is analyzed innovative processes, features, and performance including implementation methods for resource circulation and plastic use reduction. According to the study, strategic approaches for sustainable packaging and design in the packaging innovation project included "Reduce" and "Re-cycle," which greatly increased the efficiency of resource use, "Renewal," a packaging method through technical access, and "Process Innovation," which transformed supply chain and material management. As a result, packaging innovation that promotes the sustainable circulation of resources requires continuous technological development and process improvements as well as improvements of design method that enhance the efficiency of resources, and it is an inevitable challenge for the businesses in the era of green survival.