건강정보디자인에서 나타난 언어 중심의 내러티브와 비주얼 내러티브의 정보수용정도 차이

Abstract

Information visualization is a method of information communication for reinforcing the audience’s immersion and information perception. Today, narratives are actively used in various fields to increase the efficiency of information visualization. Therefore, in this study, in order to explore the narrative as a strategic method of health information design, and investigated whether verbal and visual narratives make a difference to the audience’s degree of information acceptance. As a research method, the World Health Organization’s health information design for the prevention of COVID-19 was selected as an experimental tool, and information was collected and statistically analyzed for a month from May 2020. As a result of the study, there was no statistically significant difference in health information acceptance between the group that experienced health information through visual narrative and the group that encountered verbal narrative. After the COVID-19 pandemic, audiences have obtained information about COVID-19 prevention through various media. Through this, the audience was less affected by visual information data because the audience was able to utilize the schema that already been created, and therefore, there was no significant difference between the two groups. This study will be used as basic data to find ways to utilize narratives for effective information delivery in the health information design.