인포그래픽의 표현 유형에 따른 건강증진 행동 영향 연구 - 중동호흡기증후군 관련 공공 인포그래픽을 중심으로 -

Abstract

Regarding the growth high attention for health information as the population ages rapidly,recognition of information and personal health practices are of great importance. Evolving mediaenvironment of modern society has extended the meaning of “health information” so that thereceivers thereof have various channels through which they can obtain information by engagingin active participation, while traditionally they have been dependent solely on heatlth careprofessionals for information. Infographic, as an efficient tool to visualize and present complexdata, is playing an increasingly important role today where the general public is exposed to avast amount of data. This article examines how the designs and main components of differentinfographics can affect the adoption, control and execution of health-promoting behaviors of thereaders/viewers, based on the Health Belief Model. The findings of this study suggest thatinformation conveyed through infographics has effects on illness and hygiene care. In contrast,such information did not significantly affect participation in physical activities. Among variouselements of infographics, 'Comparative Analysis' was found to be the most effective method forimproving illness care and 'Visual Storytelling' the best strategy for enhancing hygiene care. It isexpected that the use of appropriate types of infographics would enable the public to effectivelyobtain health information and practice health-promoting behaviors.