메타버스 아바타의 용도별 사용 효율성에 관한 연구

Abstract

As we entered a none face-to-face society and digital became the center of our lives, interest in alternative spaces increased rapidly. The Metaverse is one of arising services, a virtual world of economic and social activities that can be experienced through various media. The competitiveness of the platforms depends on the appropriate design of avatars. The purpose of this study is to define the meaning of metaverse avatars and find effective ways to design avatars depending on the purpose of the platforms. The methods of this study are literature research, which is to define the metaverse and avatar design. Empirical research to find a difference of avatar’s emotion expression and design according to each use of the platforms. 10 commercialized Metaverse platforms in Korea were evaluated and verified by comparative analysis of multi-attributes. As a result of the study, the avatar of each platform showed differences in facial expressions and movements depending on the purpose of the platform. It was found that Brand Favorability increased when the avatar was suitable for use of the platforms. In conclusion, First, exaggerated emotional expressions are preferred on social platforms. Second, realistic characters are preferred in the platform for business, and stronger the deformed character was preferred in games. Third, the simple avatar is easier to apply the symbolized personality of the consumer. An efficient avatar design suitable for the platform will create new Markets and Brand value in the Future.