자치구 브랜딩에 있어서 캐릭터 디자인의 역할에 대한 연구- 서울시 자치구 캐릭터 디자인을 중심으로 -

Abstract

Background and Objectives As part of urban branding research, it was intended to investigate and analyze character designs in autonomous districts in Seoul and present desirable directions. Research Method This study classified and analyzed six types of characters from autonomous regions in Seoul and across the country, and then conducted a formative analysis and storytelling survey focusing on the characters of local governments in Seoul. Result 16 out of 25 autonomous region characters in Seoul have characters, and many local governments are not aware of the importance of characters. A chart was created with six categories through resource analysis by local governments. In color analysis, it is distributed in 'cute', 'light', 'fancy', 'dynamic', 'cute', 'fancy', 'clear', and 'moderate' on the color image scale, showing not only strong character design but also soft design. As for the design motif, plants and animals were the most common with seven, and virtual people and complexes were three each.There were 15 expression techniques with overwhelmingly many 2D and one that looked three-dimensional. Conclusion In order to become a good autonomous district character design, there must be excellent design as well as support for storytelling. Autonomous districts should be aware of the importance of character roles, and through design analysis, this study should first read trends and technology developments, secondly understand the role of characters online, and thirdly, development into profitable businesses such as emoticon goods development. It will also be important to use the characters established for a long time to maintain the image of the autonomous district.