지방자치단체 캐릭터 디자인 연구 - 독창성, 친밀성, 상징성을 중심으로 -

Abstract

Background The local government character is a key tool that promotes the region by conveying the local image and enhancing the awareness and affinity, and further brings various economical profit creations. Based on the theoretical consideration, status analysis and practical research, this study intends to research the development direction and improvement plan of local government character. Methods The features and functions of local character are theoretically researched through various literature surveys, and the status of current local government character is analyzed. In addition, the pubic recognition, originality, affinity and symbolism are practically analyzed through survey research. Result The result of empirical survey on local government character shows that the expressing way and facial expression the greatest influence on intimacy and originality. As for the symbolism of local government characters, Ulsan was the highest and Gyeonggi-do was the lowest. There were many opinions that the focus should be placed on conveying the image of the region and promoting the region when developing characters from local governments. Conclusion We should focus on the expressing way from the development stage of character design in order to enhance the intimacy and originality, which are the representative elements of local government character, and consider the facial expression and pose of character in details. As for the symbolism, it is important to select the character image that can symbolize the features of relevant local government representatively from the view of public. In addition, we should consider the regional promotion and the utilization from the view of local economy by focusing on conveying the positive image about the region the most when developing the local government character.