해항도시브랜드 아이덴티티 디자인의 상징적인 특성 비교 연구- 한 · 중 · 일 해항도시 분석을 중심으로 -

Abstract

As a central hub for exchanges of urban culture and trade, ocean cities rely on unique ocean geographical locations and marine resources to survive and develop. Nowadays, the United Nations has proposed the concept of ‘no one should be left behind’ as well as the integration of multicultural society and the sustainable development of brands. Maritime cities have become the forefront of cultural exchanges in the context of globalization. Therefore, on the basis of understanding the city brand concept and city brand identity design, the visual image elements and visual characteristics used to symbolize the ocean city city brand are analyzed. This study analyzes and compares the history and culture, urban development status, language symbols, brand visual expression elements, and performance characteristics of maritime cities in South Korea, China, and Japan. The research results show that six representative ocean cities derived interactive city brands that strengthened the city's identity by expressing geographical features based on different visual image elements and characteristics. This is a comprehensive brand that uses historical and cultural elements to strengthen the image of a maritime city. It is an expansionary city brand that clarifies urban values and development strategies and emphasizes language symbolism. Since each maritime city has different port and maritime functions, it is important to have a clear direction when developing a city brand. It is hoped that the results of this study can contribute to the construction of differentiated competitiveness of each seaport city and the development of its own city brand image design.