기하학 패턴을 활용한 야자수 스페셜 에디션 패키지디자인 개발 제안

Abstract

With the rapid development of the commodity economy, people's aesthetic demand for product packaging is also gradually increasing. In the fierce market competition, the first impression that product packaging brings to consumers is particularly important. The purpose of the research is to enhance consumers' desire to buy by grasping the characteristics of geometric patterns and proposing effective special edition packaging design plans based on product characteristics and brand ideas. For this, literature research and case studies are used to understand the definition, characteristics, function and connectivity of geometric patterns and special edition packaging. Five world-famous beverage brands and eight of the world's most acclaimed coconut milk brands were also selected as research areas. On this basis, sketch plans for 15 special edition packaging designs were drawn, and in the end, an expert interview was used to arrive at a special edition package with the most attractive geometric pattern. Therefore, a comparative survey was conducted on the degree of popularity of the existing packaging of “coconut palm” coconut milk and the updated packaging. The results showed that there was an improvement in all aspects compared to the existing packaging. Through this article, incorporating unique geometric patterns in the development process of special edition packaging can satisfy the individualized demand of customers towards the commodities’ package, thereby increasing consumers' desire of purchasing.