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중국 제조업 수출기업의 국제 기업가 지향성이 수출성과에 미치는 영향: 흡수 능력의 매개효과를 중심으로

The effect of international entrepreneurial orientation of Chinese manufacturing export Company on export performance: the mediating effect of absorption capacity

유승훈|진우이
한국중소기업학회|2021.09|중소기업연구|제43권 제3호|pp. 91-117

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참고문헌

키워드

흡수역량관계역량export performanceabsorption capacityenvironmental dynamicsnetwork capabilities국제기업가 정신환경 역동성국제화 진입 속도국제화 기간수출 성과International entrepreneurial orientationspeed of entry into internationalizationduration of internationalization
주제분류경영학

초록

본 연구의 주 목적은 중국 제조업 중소기업의 국제기업가지향성이 수출 성과에 미치는 영향을 실증 분석 하고 함의를 도출하는 것이다. 이를 위해 본 연구에서는 중국 제조업 수출 기업을 대상으로 총 183개의 기업 데이터를실증분석에 사용하였다. 본 연구의 연구결과를 요약하면, 첫째, 국제기업가 지향성은수출 성과에 유의한 정(+)의 영향을 미치는 것으로 나타났고, 둘째, 국제기업가 지향성은흡수역량에 유의한 정(+)의 영향을 미친다. 셋째, 흡수역량은 수출성과에 유의한 정(+)의영향을 미치는 것으로 나타났으며, 넷째, 환경 역동성과 네트워크 역량이 강할수록국제기업가지향성과 수출성과의 관계는 더욱 강화되는 것으로 나타나며, 마지막으로국제화기간이 길수록 흡수역량과 수출성과의 관계는 약화되는 것으로 나타났다. 본 연구의시사점을 정리하면 다음과 같다. 중국 중소기업은 혁신적이고 진취적이고 위험을 감수할수록 수출성과가 더욱 향상되고,유사한 경쟁기업의 경영방식을 흡수하는 능력이 향상된다는 것을 시사한다. 또한 중소기업경영자는 국제기업가지향성을 통한 수출성과를 향상 시키기 위해서는 네트워크 역량을지속적으로 강화 시켜야 하고, 역동적인 환경에서 이러한 관계는 더욱 강화되는 것으로나타났다. 나아가서 기업 경영자의 흡수 역량이 수출성과에 미치는 영향은 기간이지날수록 영향력이 약화됨을 보여주고 있다.

Abstract

The purpose of this study is to study the effect of internatioanlentrepreneurial orientation of small and medium-sized Chinese manufacturingcompanies on export performance. A total of 183 corporate data were used for empiricalanalysis for Chinese manufacturing export companies. In summary, first, international entrepreneurial orientation was shown to have asignificant positive effect on export performance, second, international etrprenurialorientation was shown to have a significant positive effect on absorption capacity,and third, the stronger environmental dynamics and network capacity, the strongerinternational business orientation and export ability. The implications of this studyare summarized as follows. It suggests that the more innovative, enterprising and risk-taking Chinese SMEsare, the better their export performance and the better their ability to absorb foreignknowledge. It also suggests that small business managers must continue to strengthentheir network capabilities to improve export performance through internationalentrepreneurial orientation, and this relationship is further strengthened in a dynamicenvironment. It also suggests that the impact of firm’s absorption capacity on exportperformance will weaken over time.

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