Prada 패션 필름에 나타난 예술적 표현
Artistic expression in fashion film of Prada
0
조회
0
다운로드
7
인용
0
참고문헌
키워드
초록
The purpose of this study was to review and establish the two concepts of art film and artistic expression in Prada fashion films, through a literature review of domestic and international case studies, as a form of luxury branded content, Prada fashion films are considered to artistic film genre. For the study, aesthetic expression in art films as discussed in the previous research was divided into four types. The study method was to review fashion / art films from the founding of YouTube, specially, works that used digital images from Thunder Perfect Mind, which was introduced in Prada in 2005, to Nylon Farm in 2018, stylistic features were searched by film. In addition, for this study, fashion film was analyzed based on the typology of art films. The following conclusions regarding artistic expression were drawn from this study : First, the Prada fashion films represent a transition to advanced art through a conceptual approach. Second, the causal relationships personality psychology can be cited through the disturbed and fragmented narrative lines. Third, the films help people identity Prada’s aesthetics by humanizing the luxury brand. Fourth, the films are a feature of serialization.
Abstract
The purpose of this study was to review and establish the two concepts of art film and artistic expression in Prada fashion films, through a literature review of domestic and international case studies, as a form of luxury branded content, Prada fashion films are considered to artistic film genre. For the study, aesthetic expression in art films as discussed in the previous research was divided into four types. The study method was to review fashion / art films from the founding of YouTube, specially, works that used digital images from Thunder Perfect Mind, which was introduced in Prada in 2005, to Nylon Farm in 2018, stylistic features were searched by film. In addition, for this study, fashion film was analyzed based on the typology of art films. The following conclusions regarding artistic expression were drawn from this study : First, the Prada fashion films represent a transition to advanced art through a conceptual approach. Second, the causal relationships personality psychology can be cited through the disturbed and fragmented narrative lines. Third, the films help people identity Prada’s aesthetics by humanizing the luxury brand. Fourth, the films are a feature of serialization.
참고문헌 (30)
- Berger, J., "Ways of seeing" (2012), Youlhwadang
- 장예완, "패션필름의 형식과 내용표현의 유형", 패션 비즈니스, 21(2), pp.45~60 (2017), 한국패션비즈니스학회[DOI]
- (2017)[URL]
- Díaz Soloaga, P., "Fashion films as a new communication format to build fashion brands", Communication & Society, 29(2), pp.45~61 (2016)[DOI]
- "When Miuccia Prada met David O. Russell" (2016)[URL]
- Hayward, S., "Key concepts in cinema studies" (1996), Routledge
- 홍진혁, "장르로서의 예술영화", 영상문화콘텐츠연구, (8), pp.121~142 (2015), 영상문화콘텐츠연구원
- "The teen ‘Hauling’ craze is the best free advertising that brands can ask for" (2013)[URL]
- "Nick Knight says heart and mind are the key to fashion imagemaking" (2010)[URL]
- 김송미, "디지털 패션필름의 확산에 따른 브랜드 커뮤니케이션의 혁신 - 패션쇼와 디지털 매체를 중심으로 -", 한국패션디자인학회지, 13(1), pp.129~140 (2013), 한국패션디자인학회
- Kim, S. N., (1995), Yenny Press
- 권지안, "패션필름의 유형화에 따른 특성", 복식, 66(4), pp.128~145 (2016), 한국복식학회
- Lee, J. K., "Analysis of consumers’ attitudes toward advertisement based on the differences of fashion film types", 석사, pp.2015
- Lee, Y. S., (2016), Communicationbooks
- Lipovetsky, G., "Fashion &accessories", pp.28~41 (2007), ArtEZ Press
- "Fashion films: What works and what doesn’t" (2015)[URL]
- "Fashion films become the hottest new accessories" (2010)[URL]
- Michaud, Y., (2015), Taurus
- Neale, S., "Art cinema as institution", Screen, 22(1), pp.11~40 (1981)[DOI]
- Park, B. Y., "Brand identity represented in fashion film", 석사, pp.2018
- (2010)[URL]
- (2012)[URL]
- (2015)[URL]
- (2015)[URL]
- (2015)[URL]
- (2016)[URL]
- (2017)[URL]
- (2018)[URL]
- Stephenson, R., "The cinema as art" (1990), Youlhwadang
- Uhlirova, M., "100 years of the fashion film : Frameworks and histories", Fashion Theory, 17(2), pp.137~157 (2013)[DOI]