B2B 섬유 플랫폼 활성화를 위한 웹사이트 평가속성이 추천의도에 미치는 영향
Impact of user evaluations of website attributes on recommendation intention for revitalizing B2B textile platform
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This study examines options to revitalize a B2B textile trading platform, exploring user satisfaction and perceptions of the importance of several website features. Between June 8 and June 21, 2023, fashion studies majors and domestic fashion brand product planners were asked to use the website of an open B2B textile platform for 30 minutes and then evaluate its features by responding to a survey. The final sample for analysis wad comprised of 150 questionnaires. To analyze the key textile website features, a paired t-test, Importance-Performance Analysis (IPA), and multiple regression analysis were utilized. The analysis classified the key textile website features related to user importance and satisfaction into the following categories: convenience, appearance, product information, and uniqueness. An analysis investigation of the differences in importance and satisfaction for each website evaluation attribute found significant differences in 12 attributes. The IPA analysis revealed that attributes such as product reliability, quality, a convenient search function, and convenient page movement are highly important to users and garner high user satisfaction; these findings demonstrate the importance of maintaining these elements. Images on the main screen, the latest trend information, and product prominence attributes also garner high importance ratings, but result in low user satisfaction, which signifies extensive revision is required. Finally, user evaluation of the convenience, appearance, and product information of the website was found to affect user recommendation intention.
Abstract
This study examines options to revitalize a B2B textile trading platform, exploring user satisfaction and perceptions of the importance of several website features. Between June 8 and June 21, 2023, fashion studies majors and domestic fashion brand product planners were asked to use the website of an open B2B textile platform for 30 minutes and then evaluate its features by responding to a survey. The final sample for analysis wad comprised of 150 questionnaires. To analyze the key textile website features, a paired t-test, Importance-Performance Analysis (IPA), and multiple regression analysis were utilized. The analysis classified the key textile website features related to user importance and satisfaction into the following categories: convenience, appearance, product information, and uniqueness. An analysis investigation of the differences in importance and satisfaction for each website evaluation attribute found significant differences in 12 attributes. The IPA analysis revealed that attributes such as product reliability, quality, a convenient search function, and convenient page movement are highly important to users and garner high user satisfaction; these findings demonstrate the importance of maintaining these elements. Images on the main screen, the latest trend information, and product prominence attributes also garner high importance ratings, but result in low user satisfaction, which signifies extensive revision is required. Finally, user evaluation of the convenience, appearance, and product information of the website was found to affect user recommendation intention.
참고문헌 (43)
- Badiei, F., "Using online arbitration in e-commerce disputes : A study on B2B, B2C and C2C disputes", International Journal of Online Dispute Resolution, 2(1), pp.88~113 (2015)
- "Busting the five biggest B2B e-commerce myths" (2022)[URL]
- Bickart, B., "Internet forums as influential sources of consumer information", Journal of Interactive Marketing, 15(3), pp.31~40 (2001)[DOI]
- "B2B e-commerce grew at a much faster clip in 2021" (2022)[URL]
- Cho, M., "A study on evaluation factors and behavioral intention towards travel information website : An application of Importance-Performance Analysis", Journal of Tourism and Leisure Research, 26(2), pp.243~258 (2014)
- Choi, J. -S., "A study on B2B EC in Korea and a policy suggestion", International Commerce and Information Review, 4(1), pp.1~19 (2002)
- Choi, K. -J., "A study on the on-line export marketing strategy of small and medium sized textile companies in Daegu and Gyeongbuk areas", Journal of Korea Research Association of International Commerce, 14(4), pp.171~192 (2014)
- Choi, Y., "The service quality of family restaurant websites", The Journal of Internet Electronic Commerce Research, 9(4), pp.221~244 (2009)
- Chung, C. -K., "Internet marketing strategies determinants of export performance in Korean SMEs", Korea Trade Review, 28(5), pp.307~343 (2003)
- "코로나19로 인한 전자상거래 성장 가속화 담은 백서 발표" (2021)[URL]
- Han, C. H., "A study on the effects and value analysis of the B2B e-commerce guarantee service", The Journal of Society for e-Business Studies, 15(4), pp.265~284 (2010)
- Han, K. S., "An empirical study on the critical failure factors against activating B2B e-commerce", e-Business Review, 2(1), pp.9~49 (2001)
- Heo, Y., "A study on the utilization of crossborder e-commerce by Korean export manufacturers : Focusing B2B transactions and medium enterprises", doctor, pp.2023
- Hong, H. -S., "The analysis of web sites of textile exchange of B to B", Journal of the Korean Society of Clothing and Textiles, 27(1), pp.123~133 (2003)
- "진화 거듭하는 온라인섬유 플랫폼" (2022)[URL]
- Hong, S. -H., "The assessment of Pyongyang’s competitiveness as a tourist destination : Applied IPA Model", International Journal of Tourism and Hospitality Research, 19(2), pp.315~327 (2005)
- Jo, J. -S., "The essential information items to be included in the E-catalogues for B2B commerce of textile materials", Journal of the Korean Society of Clothing and Textiles, 26(9, pp.10) (2002), 1366~1377
- Jung, Y. -H., "Effects of the perceived value of convention & exhibition visitors on their satisfaction, revisit and recommendation intention", The Journal of the Korea Contents Association, 11(11), pp.145~155 (2011)[DOI]
- Kang, M. S., "An empirical study on survival characteristics of enterprises using B2B e-commerce guarantee for SMEs", Journal of Information Technology Services, 18(4), pp.151~170 (2019)[DOI]
- Kim, C. -G., "A comparative study on the business groups classified by the internet export marketing performance level of Korean small and medium enterprises", Korea Trade Review, 33(2), pp.25~52 (2008)
- Kim, J., "The study on the visiting characteristics of exhibitions fair visitors and the degree of importance, satisfaction and gap of selections attribute", master, pp.2018
- Kim, J. -E., "Discovery of market convergence opportunity combining text mining and social network analysis : Evidence from large-scale product databases", Journal of Intelligence and Information Systems, 22(4), pp.87~107 (2016)[DOI]
- Kim, K. S., "The factor evaluation by website type based on a Kano Model", The Journal of Society for e-Business Studies, 9(2), pp.1~16 (2004)
- Kim, S. -K., "A study of the structural relationships between quality of hotel website, website satisfaction and a revisit intention", Journal of Tourism Studies, 25(1), pp.23~46 (2013)
- "플로팅광고 관련 전기통신사업법 금지행위 안내서" (2022)[URL]
- "2025년엔 B2B 거래의 80%가 디지털로 이뤄질 것" (2021)[URL]
- Kwon, Y. -C., "An empirical study on factors influencing internet based export marketing and it’s performance : Focused on Daegu textile industry", Korea Trade Review, 29(6), pp.93~124 (2004)
- Kyung, J. -S., "The impact of site characteristics on institutional and process e-trust in the B2B e-marketplace", Journal of Marketing Studies, 14(5), pp.119~147 (2006)
- Lee, D. -Y., "The effect on the performance of exporting companies using global digital B2B platforms", doctor, pp.2022
- Leong, E. K. F., "E-comprehension : Evaluating B2B websites using readability formulae", Industrial Marketing Management, 31(2), pp.125~131 (2002)[DOI]
- Lynn, G. S., "Factors impacting the adoption and effectiveness of the World Wide Web in marketing", Industrial Marketing Management, 31(1), pp.35~49 (2002)[DOI]
- "e커머스, ‘블루오션’B2B로 사업 영역 확대" (2023)[URL]
- Na, Y., "A study on the response and satisfaction of Web 2. 0 users", master, pp.2008
- Nam, Y. H., "A study of how the characteristics of real-estate website influence on the intention of recommandation", master, pp.2009
- Noh, Y. -H., "A study on usability testing methods for evaluation of web design : Centering around the internet shopping mall", master, pp.2002
- "산업부, 섬유패션 빅데이터 구축 본격화... 24년부터 개방형 빅데이터플랫폼 가동한다" (2022)[URL]
- Park, H. -M., "The impact of customer value on customer satisfaction by web site types", doctor, pp.2014
- Park, H. S., "A study on the cognition between the importance and the performance of internetonly bank", master, pp.2018
- Park, J. -C., "Effects of the attendees’ motivation of convention & exhibition visitors on their satisfaction, revisit and recommendation intention", The Journal of the Korea Contents Association, 11(12), pp.893~908 (2011)[DOI]
- Park, Y., "The determinants affecting the establishment of exporting companies’ website and performance", master, pp.2001
- "미국 진출 성공 사례로보는 B2B ‘솔루션 마케팅’의 중요성②" (2023)[URL]
- Yoh, E., "B2B of textile industry and information technology", Fiber Technology and Industry, 4(3, pp.4) (2000), 194~198
- Yoon, S. -J., "A study on the antecedents of trust toward shopping mall web sites and its effects on purchase intention", Korean Management Review, 29(3), pp.353~376 (2000)
