수입공유 사업모형과 재고관리
A Revenue Sharing Business Model and Inventory Management
1
조회
0
다운로드
4
인용
0
참고문헌
키워드
초록
제품의 수명이 극히 짧거나, 수요가 일회적인 제품을 취급하여서 재고의 이월이 불가능한 산업의 경우에, 수입공유 사업모형을 적용하게 되면서 발생하는 재고관리 이슈와 최적판매가격 설정의 문제를 살펴보았다. 시장을 독점하고 있는 상황에서 공급사슬의 업체들이 수입공유를 채택하게 됨에 따라 소매업체의 최적구매량과 최적판매가격은 각각 일정한 패턴을 보이면서 변하게 된다. 또한 특정 조건이 만족되면 해당 업체의 최적구매량은 증가하게 되고 상대적으로 최적판매가격은 하락하게 됨을 증명할 수 있었다. 경쟁업체가 등장하여 시장 환경이 경쟁 상황으로 바뀌게 되면, 소매업체의 최적판매가격은 시장이 균형을 이루게 됨에 따라 시장 독점인 경우에 비하여 하락하게 된다. 더군다나 두 업체 중 한 곳이 수입공유 사업모형을 도입하는 경우, 시장의 균형가격이 각 업체가 독립적으로 영업을 하는 경우에 비하여 하락하기 위한 필요충분조건이 존재함을 밝혀내었다.
Abstract
We analyze the impact on sales prices and the optimal inventory level of a firm for industries whose product life cycle is extremely short in cases where the revenue sharing model is applied. Under a monopoly environment, a retailer's optimal inventory level and sales price vary according to a certain pattern after applying a revenue sharing scheme. If they satisfy a particular condition in terms of ranges of revenue sharing ratios, it is possible to observe a retailer's optimal inventory level increase and its sales price goes down. In a competitive market environment, the equilibrium price tends to be lower than in a monopoly environment. Futhermore, we identify the necessary and sufficient conditions which produce a lower equilibrium market price with the revenue sharing scheme than in a situation without revenue sharing.
참고문헌 (16)
- Balasbramanian, S, "When Not All Conflict is Bad : Manufacturing-Marketing Conflict and Strategic Incentive Design", Management Science, 50, pp.489~502 (2004)
- Bell, D., "Where to Shop; Fixed and Variable Costs of Shopping", Journal of Marketing Research, 35, pp.352~369 (1998)
- Cachon, G, "Supply Chain Coordination with Revenue Sharing Contracts: Strengths and Limitations", Management Science, 51, pp.30~44 (2004)
- Carlton, D. W, "Market Behavior with Demand Uncertainty and Price Inflexibility", American Economic Review, 68, pp.571~587 (1978)
- Chen, Y, "Oligopoly Price Determination and Resale Price Maintenance", RAND Journal of Economics, 30, pp.441~455 (1999)
- Dada, M, "Pricing and the Newsvendor Problem", Operations Research, 47, pp.183~194 (1999)
- Dana, J, "Competition in Price and Availability when Availability is Unobservable", RAND Journal of Economics, 32, pp.497~513 (2001)
- Dana, J, "Revenue Sharing and Vertical Control in the Video Rental Industry", Journal of Industrial Economics, 59, pp.223~245 (2001)
- Furman, P, "At Blockbuster Video, A Fast Fix Moves Flicks", Daily News, ~ (1998)
- Johnson, L. A, "Operations Research in Production Planning, Scheduling, and Inventory Control" (1974), John Wiley and Sons Inc
- Vertical Contracts in the Video Rental Industry, "Mortimer, J", Department of Economics, Harvard University, ~ (2004)
- McCardle, K., "Advance Booking Discount Programs under Retail Competition", Management Science, 50, pp.701~708 (2004)
- Circulating Libraries and Video Rental Stores, "Raju, J", University of California, ~ (2000)
- Silver, E. A, "Inventory Management and Production Planning and Scheduling" (1998), John Wiley
- Tang, C. S, "Rental Duration and Rental Price under Retail Competition", European Journal of Operational Research, 187, pp.806~828 (2008)
- Varian, H, "Buying, Sharing, and Renting Information Goods", Journal of Industrial Economics, 48, pp.473~488 (2000)