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신제품개발과정에서 공급사슬통합이 기업성과에 미치는 영향

The Impact of Supply Chain Integration on Business Performance in the New Product Development Process

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키워드

주제분류경영학

초록

신제품개발은 기업의 지속적 발전에 필수적이다. 그러나 기업의 모든 신제품개발이 다 성공하는 것은 아니며, 종종 실패로 끝날 수도 있다. 따라서 신제품개발 성공률을 높이기 위한 방안 중 하나로 공급사슬통합에 대한 관심이 학계 및 실무분야에서 급증하고 있다. 본 연구는 신제품개발과정에서 공급사슬통합이 기업성과에 미치는 영향을 규명하고자 한다. 이러한 목적을 달성하기 위해 한국의 제조업체를 대상으로 다기능 다응답자 설문조사를 수행하였으며, 561개 유효표본을 확보하여 분석에 활용하였다. 분석결과 첫째, 연구개발-마케팅 통합과 생산-마케팅 통합은 고객통합과 공급자통합에 유의한 영향을 미친다. 둘째, 생산-마케팅 통합과 연구개발-생산 통합은 운영성과에 유의한 정의 영향을 미치고, 외부통합 중 공급자통합만 운영성과에 유의한 정의 영향을 미친다. 셋째, 연구개발-마케팅 통합과 연구개발-생산 통합은 개발성과에 유의한 정의 영향을 미친다. 마지막으로, 운영성과와 개발성과는 재무성과에 유의한 정의 영향을 미친다.

Abstract

New product development is essential for sustainable growth of the company. However, companies can not always succeed in developing new product, often fail to even. Therefore, because scholars and practitioners think that supply chain integration (SCI) increase the success rate of new product development, their interest is rapidly increasing. The purpose of this study is to identify the effect of SCI on business performance in the new product development process. To achieve this purpose, the valid data is collected from 561 Korea manufacturers through multi-functional, multi-respondent survey to empirically test the proposed model. The analysis results are as follows. First, R&D-marketing integration and production-marketing integration has a significant positive impact on customer integration and supplier integration. Second, production-marketing integration and R&D-production integration has a significant positive influence on operation performance, but only supplier integration of external integration has a positive influence on operation performance. Third, R&D-marketing integration and R&D-production integration has a significant impact on new product development performance. Finally, operation performance and new product development performance has a significant influence on financial performance.

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