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고객사 통합이 신제품 개발 성과에 미치는 영향 - 전략적 통합의 조절효과

The Effect of Customer Integration on New Product Development : The Moderating Effect of Strategic Integration

이성희|박진수
한국생산관리학회 (The Korean Production And Operations Management Society)|2020.05|한국생산관리학회지 (Journal of the Korean Production and Operations Management Society)|제31권 제2호|pp. 127-145|DOI 10.21131/kopoms.31.2.202005.127

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키워드

신제품 개발 성과고객사 통합전략적 통합New Product Development OutcomesCustomer IntegrationStrategic Integration
주제분류경영학

초록

본 연구는 지속적으로 거래하는 고객사가 있는 1차 공급자에 위치한 중소 제조기업의 관점에서, 신제품 개발을 위한 고객사와의 통합 정도가 개발성과인 품질목표 달성도, 개발비용 효율성, 개발일정 준수율, 개발 유연성 간에 역 U자형의 관계가 있는지 살펴보고자 하였다. 아울러, 1차 공급자에 속한 중소 제조기업과 그들의 고객사인 제조업체 간의 고객사 통합과 개발성과 간의 역 U자형의 관계에서 전략적 통합의 조절적인 역할도 실증적으로 밝히고자 하였다. 연구결과, 신제품 개발을 위한 고객사와의 통합 정도와 개발성과인 품질목표 달성도 간에 역 U자형의 관계가 있음을 실증적으로 확인할 수 있었다. 아울러, 고객사와의 통합 정도와 개발일정 준수율 간에도 역 U자형의 관계가 존재함을 확인할 수 있었다. 마지막으로 고객사와의 전략적 통합은 신제품 개발을 위한 고객사 통합과 개발성과인 개발비용 효율성 간의 역 U자형의 관계를 긍정적으로 조절함을 실증적으로 확인하였다. 즉, 고객사 통합은 높은 수준의 전략적 수준에서 개발비용 효율성에 보다 강한 역 U자형의 영향이 있음을 확인하였다.

Abstract

From the perspective of a small and medium-sized manufacturer as Tier 1 supplier, this study sought to examine whether the degree of customer integration has the inverted U-shaped relationship with new product development outcomes such as achievement of quality goal, efficiency of development costs, compliance with development schedule, and development flexibility. In addition, we tried to demonstrate the moderating role of strategic integration in the inverted U-shaped relationship between customer integration and development outcomes between Tier 1 small manufacturers and their client manufacturers. Results have shown that there is a inverted U-shaped relationship between the degree of customer integration and achievement of quality goal which is the result of development. In addition, we were able to confirm that a inverted U-shaped relationship exists between the degree of customer integration and compliance with development schedule. Finally, it was demonstrated that strategic integration with the customer played a positive moderating role in the inverted U-shaped relationship between customer integration and efficiency of development cost. In other words, it was confirmed that customer integration had a stronger inverted U-shaped effect on development cost efficiency at a higher level of strategic level.

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