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제조기업의 유연성과 성과 간의 관계: 신제품개발 성과의 매개역할을 중심으로 한 실증연구

Manufacturing Flexibility and Firm Performance: Mediating Role of New Product Development Performance

박상선|박철순
한국생산관리학회 (The Korean Production And Operations Management Society)|2011.06|한국생산관리학회지 (Journal of the Korean Production and Operations Management Society)|제22권 제2호|pp. 131-158|DOI 10.21131/kopoms.22.2.201106.131

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구조방정식 모형제조업생산유연성신제품개발유연성 획득manufacturing flexibilitynew product development(NPD)organizational effortsstructural equations modelmanufacturing industry
주제분류경영학

초록

본 연구는 제조업의 생산유연성이 단계적으로 구분될 수 있는지와 조직차원의 노력이 어떠한 경로를 통해 생산유연성이 획득되는지를 실증적으로 확인하였다. 또한, 생산유연성이 기업의 여러 성과 차원과 어떤 관계를 갖고 있으며, 그 관계가시장의 품질 요구 수준에 따른 조절효과의 영향을 받는지도 검증하였다. 본 연구의 대상은 제조업의 22개 업종, 193개의 기업이었으며 분석 결과, (1) 생산유연성은 내부와 외부 생산유연성으로 구분될 수 있으며, 내부 생산유연성이 외부 생산유연성을 향상시킴을 확인하였다. 또한, (2) 생산유연성을 높이려는 조직차원의 노력은 내부 생산유연성을 직접적으로 향상시키지만, 외부 생산유연성을 직접적으로 향상시키지는 않음을 확인하였다. 생산유연성과 성과 간의 관계에서는, (3)생산유연성이 신제품개발 성과와 재무성과에 직접적인 영향을 미치며, 신제품개발 성과를 매개로 간접적으로 재무성과를 향상시킴을 확인하였다. 특히 (4) 신제품개발 성과와 재무성과간의 관계에 시장의 품질요구수준이 조절효과를 준다는 것을 실증하였다.

Abstract

Using survey data of 193 firms from 22 manufacturing industries, we empirically show that manufacturing flexibility is composed of two hierarchical constructs: internal flexibility and external one. A structural equations model provides evidence that an organizational effort to improve the flexibility by a firm enhances the internal flexibility and this improves the external one sequentially. We also study the relationship between external flexibility and two dimensions of business performance – new product development(NPD) and financial performance. The results indicate that the external flexibility not only directly enhances the financial performance but does indirectly through the NPD performance, which confirmed the mediating role of NPD performance between flexibility and financial performance. Finally, we examine the moderating effect of an external variable(quality requirement level of market) on the relationship between manufacturing flexibility and business performances. The results suggest that NPD performance promotes financial performance in the higher level of quality-required market.

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