유형별 리버투어리즘(River Tourism) 이벤트시장세분화 연구
Research on River Tourism Event Market Segmentation by Type
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초록
The purpose of this study is to determine the potential need of tourism market in order to effectively utilize the waterside areas that are newly created by recent river maintenance business in broad scale as cultural tourism resources in Korea. In order to do so, this study categorized the types of river tourism cases in foreign countries based on case analysis studies; and this study re-categorized the results by focusing on event tourism products, considering that the changes in existing civil engineering should be minimized from short to mid-term viewpoint. By analyzing the categorized event tourism products through the application of IPA(Importance-Performance Analysis), the result was quadrantal: a short-term intensive development type, long-term gradual development type, lasting potential type with low attention level, and excessive type. Especially in Korea, the result showed that river tourism consumers, in short-term, are interested in a cruise ship, fireworks, night formative arts, water performance, and water sports in terms of their importance and preference.
Abstract
The purpose of this study is to determine the potential need of tourism market in order to effectively utilize the waterside areas that are newly created by recent river maintenance business in broad scale as cultural tourism resources in Korea. In order to do so, this study categorized the types of river tourism cases in foreign countries based on case analysis studies; and this study re-categorized the results by focusing on event tourism products, considering that the changes in existing civil engineering should be minimized from short to mid-term viewpoint. By analyzing the categorized event tourism products through the application of IPA(Importance-Performance Analysis), the result was quadrantal: a short-term intensive development type, long-term gradual development type, lasting potential type with low attention level, and excessive type. Especially in Korea, the result showed that river tourism consumers, in short-term, are interested in a cruise ship, fireworks, night formative arts, water performance, and water sports in terms of their importance and preference.
참고문헌 (30)
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