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The Need for Cognition, Media Use, and Opinion Formation: How Does the Interplay of Media Use and the Need for Cognition Affect Opinion Formation?

김은이
한국사회과학협의회 (Korean Social Science Research Council)|2005.06|Korean Social Science Journal|제32권 제1호|pp. 99-116

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주제분류사회과학일반

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Abstract

This study examined how the need for cognition affects opinion formation, and also how the need for cognition interacts with media-use patterns to affect opinions regarding possible influences on the news. The data was collected from a telephone survey of 368 residents of Onondaga County, New York, from October 2 to October 15, 1998. The study found that people who have both a greater need for cognition and higher levels of newspaper exposure hold stronger opinions than others regarding influences on the news. The results offer empirical and theoretical contributions to the understanding of how media-use patterns and the need for cognition interact to affect opinion formation.

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