본문 바로가기
KERD
논문KCI 등재

How Environmental Activists Built a Media Agenda and Its Attributes: The Saemangeum Project in South Korea

0

조회

0

다운로드

1

인용

0

참고문헌

키워드

주제분류사회과학일반

초록

This study examines the press release as the beginning point of agenda‐building in the largest environmental conflict in the Republic of Korea: the Saemangeum project. The effects of the first and second - level agenda building were investigated through a content analysis of press releases and newspapers. The results showed that the number of press releases issued by environmental groups was positively associated with the amount of news coverage regarding the issue. Regarding the effects of the event, all newspapers, encompassing the liberal, neutral, and conservative, reported more stories about Saemangeum when the environmental groups planned and practiced various demonstrations. The results also revealed that the more demonstrations mentioned in the press releases, the more favorable the news coverage was found in the newspapers. In sum, this study found that a positive relationship existed between press releases and media coverage at the early triggering stage of agenda-building.

Abstract

This study examines the press release as the beginning point of agenda‐building in the largest environmental conflict in the Republic of Korea: the Saemangeum project. The effects of the first and second - level agenda building were investigated through a content analysis of press releases and newspapers. The results showed that the number of press releases issued by environmental groups was positively associated with the amount of news coverage regarding the issue. Regarding the effects of the event, all newspapers, encompassing the liberal, neutral, and conservative, reported more stories about Saemangeum when the environmental groups planned and practiced various demonstrations. The results also revealed that the more demonstrations mentioned in the press releases, the more favorable the news coverage was found in the newspapers. In sum, this study found that a positive relationship existed between press releases and media coverage at the early triggering stage of agenda-building.

참고문헌 (46)

  1. Ader, C. R., "A Longitudinal Study of Agenda Setting for the Issue of Environmental Pollution", Journalism & Mass Communication Quarterly, 72, pp.300~311 (1995)
  2. Anderson, A., "Source Strategies and the Communication of Environmental Affairs", Media, Culture & Society, pp.459~476 (1991)
  3. Anderson, A., "Source‐Media Relations: The Production of the Environmental Agenda, in: in The Mass Media and Environmental Issues", pp.51~68 (1993), Leicester University Press
  4. Berkowitz, D., "TV‐News Sources and News Channels ‐ A Study in Agenda‐Building", Journalism Quarterly, pp.508~513 (1987)
  5. Berkowitz, D., "Information Subsidy and Agenda‐ Building in Local Television News", Journalism Quarterly, 67, pp.723~731 (1990)
  6. Boyle, T. P., "Intermedia Agenda Setting in the 1996 Presidential Election", Journalism & Mass Communication Quarterly, 78, pp.26~44 (2001)
  7. Brody, E. W., "Antipathy Exaggerated Between Journalism and Public Relations", Public Relations Review, 10, pp.11~15 (1984)
  8. Cameron, G. T., "Public Relations and the Production of News: A Critical Review and Theoretical Framework, in: Communication Yearbook 20", pp.111~155 (1997), Sage Publications
  9. Cobb, R. W., "Participation in American Politics: The Dynamics of Agenda‐Building (2nd ed.)" (1983), Johns Hopkins University Press
  10. Cottle, S., "Mediating the Environment, in: in The Mass Media and Environmental Issues", pp.134~149 (1993), Leicester University Press
  11. Cracknell, J., "Issue Arenas, Pressure Groups and Environmental Agendas, in: in The Mass Media and Environmental Issues", pp.3~21 (1993), Leicester University Press
  12. Curtin, P. A., "Reevaluating Public Relations Information Subsidies: Market‐Driven Journalism and Agenda‐Building Theory and Practice", Journal of Public Relations Research, 11, pp.53~90 (1999)
  13. Curtin, P. A., "Building the News Media Agenda on the Environment: A Comparison of Public Relations", Public Relations Review, 27, pp.179~195 (2001)
  14. Davis, S., "The Role of Communication and Symbolism in Interest Group the Case of the Siskiyou‐National‐Forest, 1983‐1992", Political Communication, 12, pp.27~42 (1992)
  15. DeLorme, D., "Journalists’ Hostility Toward Public Relations: An Historical Analysis", Public Relations Review, 29, pp.99~124 (2003)
  16. Fürsich, E., "Nation, Capitalism, Myth: Covering News of Economic Globalization", Journalism and Mass Communication Quarterly, 79, pp.353~373 (2002)
  17. Gandy, O. H., "Beyond Agenda Setting: Information Subsidies and Public Policy" (1982), Ablex Pub. Co
  18. Hester, J. B., "The Economy and Second Level Agenda Setting: A Time‐Series Analysis of Economic News and Public Opinion about the Economy", Journalism & Mass Communication Quarterly, 80, pp.73~90 (2003)
  19. Huckins, K., "Interest‐Group Influence on the Media Agenda: A Case Study", Journalism & Mass Communication Quarterly, 76, pp.76~86 (1999)
  20. Iyengar, S., "News that Matters: Television and American Opinion" (1987), University of Chicago Press
  21. Kingdon, J. W, "gendas, Alternatives, and Public Policies (2nd ed.)" (1995), Longman
  22. Kiousis, S., "International Agenda‐Building and Agenda‐Setting: Exploring the Influence of Public Relations Counsel on News Media and Public Perceptions of Foreign Nations", Paper presented at the Annual Conference of the International Communication Association (2005)
  23. Ku, G., "The Impact of Web Site Campaigning on Traditional News Media and Public Information Processing", Journalism & Mass Communication Quarterly, 80, pp.528~547 (2003)
  24. Lang, G., "The Battle for Public Opinion: The President, the Press, and the Polls during Watergate" (1983), Columbia University Press
  25. 이병종, "Foreign Correspondents and Their News Frames: A Study of News Contents on North Korea", Korean Social Science Journal, 36(1), pp.147~175 (2009), 한국사회과학협의회
  26. 이수범, "The Effect of Organization-Public Relationships on Corporate Image in Korea", Korean Social Science Journal, 36(2), pp.167~194 (2009), 한국사회과학협의회
  27. Manheim, J., "Changing National Images: International Public Relations and Media Agenda Setting", The American Political Science Review, 78, pp.647~657 (1984)
  28. McCombs, M. E., "Setting the Agenda: The Mass Media and Public Opinion" (2004), Polity Press
  29. McCombs, M. E., "The Agenda‐Setting Function of Mass Media", Public Opinion Quarterly, 36, pp.176~187 (1972)
  30. McCombs, M., "Setting the Agenda of Attributes in the 1996 Spanish General Election", Journal of Communication, 50, pp.77~92 (2000)
  31. McCombs, M., "Candidate Images in Spanish Elections: Second‐Level Agenda‐Setting Effects", Journalism & Mass Communication Quarterly, 74, pp.703~717 (1997)
  32. Ohl, C. M., "Agenda Building Role of News Releases in Corporate Takeovers", Public Relations Review, 21, pp.89~101 (1995)
  33. Reber, B. H., "Framing Analysis of Activist Rhetoric: How the Sierra Club Succeeds or Fails at Creating Salient Messages", Public Relations Review, pp.185~195 (2005)
  34. Sachsman, D. B., "Public Relations Influence on Coverage of Environment in San Francisco Area", Journalisms Quarterly, 53, pp.54~60 (1976)
  35. Sigal, L. V., "Reporters and Officials: The Organization and Politics of Newsmaking" (1973), D. C. Heath
  36. Soroka, S. N., "Agenda‐Setting Dynamics in Canada" (2002), UBC Press
  37. Taylor, C. E., "Local Press Coverage of Environmental Conflict", Journalism & Mass Communication Quarterly, 77, pp.175~192 (2000)
  38. Tedesco, J. C., "Issue and Strategy Agenda‐Setting in the 2000 Presidential Primaries", American Behavioral Scientist, 44, pp.2048~2067 (2001)
  39. Tedesco, J. C., "Issue and Strategy Agenda Setting in the 2004 Presidential Election: Exploring the Candidate‐ Journalist Relationship", Journalism Studies, 6, pp.187~201 (2005)
  40. Turk, J. V., "Information Subsidies and Influence", Public Relations Review, 11, pp.10~25 (1985)
  41. Turk, J. V., "Public Relations’ Influence on the News", Newspaper Research Journal, 7, pp.15~27 (1986)
  42. Turk, J. V., "Information Subsidies ‐ Agenda‐Setting Traditions", Public Relations Review, 13, pp.29~41 (1987)
  43. Walters, T. N., "Agenda Building in the 1992 Presidential Campaign", Public Relations Review, 22, pp.9~24 (1996)
  44. Wanta, W., "Agenda Setting and International News: Media Influence on Public Perceptions of Foreign Nations", Journalism & Mass Communication Quarterly, 81, pp.364~377 (2004)
  45. Weaver, D., "Thoughts on Agenda Setting, Framing, and Priming", Journal of Communication, 57, pp.142~147 (2007)
  46. Weaver, D., "Who Sets the Agenda for the Media? A study of Local Agenda‐Building", Journalism Quarterly, 62, pp.87~94 (1985)

관련 논문AI추천

이 간행물의 다른 논문 (3건)