Digital Media and Newly Visible Saudi Women in a Transitional Era: Case Study of BTS Riyadh Concert and Saudi ARMY Fandom
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The Kingdom of Saudi Arabia (KSA) has undergone rapid changes with the launch of Saudi Vision 2030 in April 2016. With the motto “moderate Islam,” the Saudi authorities recently permitted singing and dancing in public spaces. Considering the country’s conservative image and as a society that had strictly forbidden the “right to enjoy” by banning entertainment up until 2017 in public spaces, the 2019 concert by seven-member South Korean boy band BTS in Riyadh represented a revolutionary social change in KSA. The concert symbolizes not only the government’s intent to realize Saudi Vision 2030 but also the emergence of the newly visible Saudi woman with their own voice. This study aims to explore the dynamics between digital media and gender issues through the case of Saudi’s BTS fan club, ARMY. By participating in online and offline fandom activities, young Saudi women challenge conventional gender roles and gendered spaces
Abstract
The Kingdom of Saudi Arabia (KSA) has undergone rapid changes with the launch of Saudi Vision 2030 in April 2016. With the motto “moderate Islam,” the Saudi authorities recently permitted singing and dancing in public spaces. Considering the country’s conservative image and as a society that had strictly forbidden the “right to enjoy” by banning entertainment up until 2017 in public spaces, the 2019 concert by seven-member South Korean boy band BTS in Riyadh represented a revolutionary social change in KSA. The concert symbolizes not only the government’s intent to realize Saudi Vision 2030 but also the emergence of the newly visible Saudi woman with their own voice. This study aims to explore the dynamics between digital media and gender issues through the case of Saudi’s BTS fan club, ARMY. By participating in online and offline fandom activities, young Saudi women challenge conventional gender roles and gendered spaces
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