1인 미디어(YouTube) 무용 콘텐츠를 활용한 관객 유치 및 인식 변화에 관한 연구: 구독자 심층 인터뷰 중심으로

Abstract

This study used YouTube (memedia) dance contents of the YouTube market, which is growing rapidly due to the expansion of YouTube single person media contents in an age of the Fourth Industrial Revolution, to present possibilities for audience attraction and perception changes. At this, it opened the YouTube channel <스스로 여나> on April of 2018 and succeeded in making subscribers into audiences at a performance at the Dance festival in Tank in July through communication with subscribers such as through upload video and comment activity. Afterwards, a total of 8 interviewees including 4 subscribers who became audience members and 4 dance majors were selected and in-depth interviews were conducted. Results showed, first, increased interest in dance performances through dance content subscriptions, second, expansions made from media content subscribers to dance performance audience members, third, heightened understanding of dance performances through choreography process subscriptions, and fourth, indirect dance art experiences through the comment participation of subscribers. Such efforts can be used to attract audiences that are in step with the modern age and they are expected to aid in promotion by looking into changes in audience perceptions and attracting them to performance halls.