Does the Location of Consumer Demand Matter for Demand-pulled Innovation? An Empirical Test Based on a Survey of Manufacturing Firms in Korea
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This paper examines the effects of demand-pull on innovation activities at the firm level using the location of firms’ main markets. The use of firm sales or industry sales to measure the demand-pull effect, as done in previous studies, overlooks the qualitative aspect (i.e., sophistication) of demand and fails to empirically separate the demand-pull effect from the firm’s fixed effects (e.g., financial and managerial capability) that induce firms’ innovation. By utilizing information on the geographical location of firms’ main markets, this paper develops a novel method to test the demand-pull effect and analyzes whether the location of a firm’s main market has a different effect on innovation. Using Korean manufacturing data at the firm level, this paper finds the following: (1) firms with a main market only in domestic countries are less likely to engage in innovative activities than those with a main market in foreign countries, (2) firms with a main market in advanced countries are more likely to innovate than those without a main market in advanced countries, and (3) demand-pull effects are strong and robust for product innovation, whereas such effects are weaker or do not exist for process innovation.
Abstract
This paper examines the effects of demand-pull on innovation activities at the firm level using the location of firms’ main markets. The use of firm sales or industry sales to measure the demand-pull effect, as done in previous studies, overlooks the qualitative aspect (i.e., sophistication) of demand and fails to empirically separate the demand-pull effect from the firm’s fixed effects (e.g., financial and managerial capability) that induce firms’ innovation. By utilizing information on the geographical location of firms’ main markets, this paper develops a novel method to test the demand-pull effect and analyzes whether the location of a firm’s main market has a different effect on innovation. Using Korean manufacturing data at the firm level, this paper finds the following: (1) firms with a main market only in domestic countries are less likely to engage in innovative activities than those with a main market in foreign countries, (2) firms with a main market in advanced countries are more likely to innovate than those without a main market in advanced countries, and (3) demand-pull effects are strong and robust for product innovation, whereas such effects are weaker or do not exist for process innovation.
참고문헌 (15)
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