도자공예산업의 디자인경영 실태와 활성화 방안

Abstract

Thepurposeofthisstudywastoexaminethestateofdesignmanagementinsmallceramic craftfirms in an effortto seek ways ofrevitalizing design managementin the ceramic craft industry.The subjectsin thisstudywere the managersofsmallceramiccraftfirmsthatwere located in Seoul,GyeonggiProvince,Gyeongsang Province and Choongchung Province and employed less than 10 workers. After a survey was conducted, it's found that design managementwasn'tprevailing in the small-sized ceramic craftindustry.There are some suggestions on how to step up the revitalization ofdesign managementin the small-sized ceramiccraftindustry:First,in which process successfuldesign-oriented business strategies could be mapped out should be determined,and whetherthe design ofproducts correspond to the image ofthe companythatproduce the productsshould be checked.To make ithappen,objective design evaluation criteria should be prepared to lay the solid foundation forthe structuralization of designmanagement. Second,smallceramiccraftfirmsshouldview designmanagementasinvestment,notascost spending,andmakeafull-fledgedinvestmentindesigndevelopment. Third,managersofsmallceramiccraftfirmsshouldtakeadvantageofcreativedesignproblem solving skills as a means ofmanagementstrategy to create new value to maximize their businessperformance,whichisexpectedtomakeacontributiontothecreationofsuperbliving culture.And they should give theirutmostto ensure the substantiality and systemicity of businessmanagement. Finally,ceramiccraftfirmsshoulddirecttheirenergyintothesustaineddevelopmentofunique andcreativeproductsandthedevelopmentofoutstandingproductdesign,astheircoredesign istheirbrandvalue.