산업공예 디자인 경영 전략과 기업성과 지표 활용도에 관한 연구

Abstract

Design management strategy, which strengthens the competitiveness of domestic industrial craft companies and craft industry and creates high values, has been recognized as an effective method to create a new, innovative business model which allows constant competitive superiority by changing the brand image. However, emphasis on design management strategy does not guarantee achievements. Therefore, this paper tries to grasp the relationship between design management strategy of industrial craft and utilization of achievement index. Firstly, design management strategy of industrial craft affects the utilization of achievement index. Especially among the subordinates of design management strategies, only ‘product differentiation strategy’ positively(+) affected the subordinates of utilization of achievement index in a statistically meaningful way. Secondly, ‘customer concentration strategy’ and ‘product differentiation strategy’ affected objective non-financial index and especially the index of interior process, both of which belong to achievement index. Since these are related to the stock holders, it can be inferred that product differentiation strategy as well as customer concentration strategy are highly important to them.