대학 스포츠팀에 대한 일체감이 대학 후원의도에 미치는 영향

참고문헌 (26)

1. "대학의 이미지 형성요인에 관한 실증적 연구. 광고연구. 13. 37-66." (1991)
2. "대학의 마케팅 커뮤니케이션 전략: 통합적 접근방법.", 45, pp.104~124 (1999)
3. "대학 이미지 광고의 효과에 관한 연구 서원대학교 2001학년도입시광고 사례를 중심으로" (2001)
4. "다양한 모습의 대학의 자기 알리기", (3), pp.8~14 (1999)
5. "마케팅관리론" (1990), 박영사.
6. "대학도 마케팅한다", (3), pp.15~19 (1999), 제일커뮤니케이션
7. "대학재정, 무엇이 문제인가" (1999), 한국대학교육협의회
8. ". A new approach to the corporate image management process. Journal of Marketing Management", pp.63~76 (1989)
9. ". Social identity theory and the organization. Academy of Management Review", pp.20~39 (1989)
10. "Corporate identity, corporate branding and corporate marketing: Seeing through the fog", 35, pp.248~291 (2001)
11. "Understanding the bond of Identification: An investigation of its correlates among art museum members", 59, pp.46~57 (1995)
12. "Dimensions and types of supervisory control: Effects on salesperson performance and satisfaction", 19(4), pp.56~69 (1996)
13. ". Basking in reflected glory field studies. Journal of Personality and Social Psychology", pp.366~375 (1976)
14. "Toward a theory of fund raising in higher education", 20(1), pp.33~51 (1996)
15. "Factors leading to group identification: A field study of winners and losers", 15(1), pp.23~40 (1998)
16. ". The concept of identification. Psychological Review", pp.296~305 (1958)
17. "Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship", 18(2), pp.145~165 (2001)
18. ". Organizational identification. Construct redefinition and field application with organizational alumni. Unpublished doctoral dissertation. Wayne State University." (1988)
19. "A partial test of the reformulated model of organizational identification. Journal of Organizational Behavior", pp.103~123 (1992)
20. "Evidence from SAT scores. Journal of Political Economy", pp.1103~1115 (1987)
21. ". The relation between a university's football record and the size of its applicant pool. Economics of Education Review", pp.265~270 (1994)
22. "Making Business Strategy Visible through Design. London" (1989)
23. "The impact of employee communication and perceived external prestige on organizational identification", 49(5), pp.1051~1062 (2001)
24. ". Does big-time success in football or basketball affect SAT scores. Economics of Education Review", pp.177~181 (1993)
25. "Corporate identity: The concept, its measurement and management", 31, pp.340~355 (1997)
26. "Deriving an operational measure of corporate identity", 31, pp.410~422 (1997)

관련 논문AI추천