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마케팅 연구에서의 문화인류학적 접근의 활용

Application of Anthropological Approach in Marketing Fields

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참고문헌

주제분류경영학

참고문헌 (38)

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  4. 이용숙, "실행연구방법" (2005), 학지사
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  6. 최순화, "불황 때는 팔릴 물건을 만들어라", CEO Information, (405) (2003), 삼성경제연구소
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  22. Levy, Sidney J., "History of Qualitative Research Methods in Marketing. in: Handbook of Qualitative Research Method in Marketing" (2006), Edward Elgar
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  24. Metha, Raj, "Arti- facts, Identity, and Transition: Favorite Possession of Indians and Indian Immigrants to the United States", Journal of Consumer Research, 17(4), pp.398~411 (1991)
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  26. Discipline and Practice: The Anthropology of Marketing and Mar- keting Anthropology, "Moeran, Brian", Copenhagen Business School, ~ (2002)
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  28. Raymond, Martin, "미래의 소비자들(The Tomorrow People - Future Consumers and How to Read Them)" (2006), 에코비즈
  29. Rook, Dennis W., "The Ritual Dimen- sion of Consumer Behavior", Journal of Con- sumer Research, 12, pp.251~264 (1985)
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  31. Serrie, Hendrick, "Anthropology and In- ternational Business Studies in Third World Societies" (1984), Department of Anthropology, College of William and Mary
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  33. Heresy and the Useful Miracle: Rethinking Anthropology's Contribution to Marketing, "Sherry, John F. Jr.", J. L. Kellogg Graduate School of Management, ~ (1984)
  34. Spradly, James P., "The Ethnographic Interview" (1979), Holt, Rinehart & Winston
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  38. Werner, Oswald, "Systematic Fieldwork" (1987), Sage

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