安藤百福의 기업가정신과 日淸食品의 성장전략

Abstract

Momofuku Ando is an inventor of 'Chicken Ramen' as instant ramen noodles and a founder of Nissin Foods. This is a paper that analyzed for the characteristics of his entrepreneurship and the growth strategy of Nissin Foods by framework based on former studies.His entrepreneurship includes 10 characteristics such as the indomitable spirit of challenge, the adventurous pioneer spirit, natural talent for invention, management philosophies of no debt, thoroughness for basic principle, activism that take the initiative and set an example, consistent mind for social responsibility, first policy for credit, exhaustive professionalism, and familial status of the employee.His management philosophies and working principles for Nissin Foods confirms to the his entrepreneurship. The growth strategy of Nissin Foods is expressed through the development strategy of new product, the enlargement strategy of market, and the diversification strategy of business.The new product's development strategy was pushed ahead with continuous development of new products(Chicken Ramen, Cup Noodle, etc.) based on 'Instant Noodle's 5 Principle' and 'Meister System'. The market enlargement's strategy has the special feature that expanded to the oversea market from the domestic market with the marketing strategy based on 'Product Manager System', 'Brand Manager System', and 'Brand Fight System'.The business diversification strategy has specific characters that diversified to the business of chilled products, snack cakes, and dairy products from the business of instant ramen.