Comparative Study of Consumer’s Reference Price Formation: Empirical Analyses Using Scanner Panel Data

참고문헌 (29)

1. Suh, Chan Joo, "The effects of Manu- facturer's Suggested List Price (MSLP) for a new product on Consumers' internal reference price", 16(4), pp.1~25 (2001)
2. Chang, Kwang Pil, "A Consideration Set-Based Model for in ferring the marketing structure in Auto Transaction Data", 8(1), pp.1~17 (2006)
3. Bell, David R, "Looking for Loss Aversion in Scanner Panel Data: The Confounding Effect of Price Response Heterogeneity", 19(2), pp.185~200 (2000)
4. Briesch, Richard A, "A Comparative Analysis of Reference Price Models", (24), pp.202~214 (1997)
5. Cagan, "The Monetary Dynamics of Hyper Inflations in Studies in the Quantitative Theory of Money University of Chicago Press", pp.25~117 (1956)
6. Chang, Kwangpil, "The Impact of Hetero- geneity in Purchase Timing and Price Responsiveness on Estimates of Sticker Shock Effects", 18(2), pp.178~192 (1999)
7. Erdem, Tlin, "Understanding Reference- Price Shoppers: A Within- and Cross- Category Analysis", (38), pp.445~457 (2001)
8. Fader, "Estimating Nonlinear Parameters in the Multinomial Logit Model", pp.372~385 (1992)
9. Greene, William H, "Econometric Analysis" (2002), New Jersey: Upper Saddle River
10. Peter M, "A Logit Model of Brand Choice Calibrated on Scanner Data", pp.203~238 (1983)
11. Gupta, "Impact of Sales Pro- motions on When and How to Buy Journal of Marketing Research", pp.342~355 (1988)
12. Hardie, "Modeling Loss Aversion and Reference Dependence Effects on Brand Choice", pp.378~394 (1993)
13. Janiszewski, Chris, "A Range Theory Account of Price Perception", (25), pp.353~368 (1999)
14. Daniel, "An Analysis of Decision Under Risk", eco(metrica), pp.263~291 (1979), Kahneman
15. Manohar U, "A Price Expectations Model of Customer Brand Choice Journal of Marketing Research", pp.251~262 (1990)
16. and John D, "An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods Journal of Consumer Research", pp.408~418 (1994)
17. Raj, "An Empirical Analysis of the Relationship between Brand Loyalty and Consumer Price Elasticity", pp.172~183 (1991)
18. Raj, "Asymmetric Response to Price in Consumer Choice and Purchase Quantity Decisions Journal of Consumer Research", pp.387~400 (1992)
19. Lattin, "Reference Effects of Price and Promotion on Brand Choice Journal of Marketing Research", pp.299~310 (1989)
20. Lichtenstein, "Correlates of Price Acceptability Journal of Consumer Research", pp.243~252 (1988)
21. Lim, Rodney G, "A Range-Frequency Explanation of Shifting Reference Points in Risky Decision Making", (63), pp.6~20 (1995)
22. Mayhew, "An Empirical Analysis of Internal and External Reference Prices Using Scanner Data Journal of Consumer Research", pp.62~70 (1992)
23. Mazumdar, Tridib, "Loyalty Differences in the Use of Internal and External Reference Prices", (6), pp.111~122 (1995)
24. Mazumdar, Tridib, "An Investigation of Reference Price Segments", (37), pp.246~258 (2000)
25. Niedrich, Ronald W, "Reference Price and Price Perceptions: A Comparison of Alternative Models", (28), pp.339~354 (2001)
26. American Marketing Association, "Subjective Judgments of Price The Effects of Price Parameters on Adaptation Levels in Proceedings of Fall Conference", (nyelu g) (1975)
27. and Gerald J, "Contextual and Temporal Components of Reference Price Journal of Marketing", pp.22~34 (1994)
28. Volkman, "Scales of Judgment and Their Implications for Social Psychology in Social Psychology at the Crossroads", pp.273~294 (1951)
29. Winer, "A Reference Price Model of Brand Choice for Frequently Purchased Products Journal of Consumer Research", pp.250~256 (1986)

관련 논문AI추천