본문 바로가기
KERD
논문KCI 등재

Differential Effects of Humor Advertising by Expression Type and Receivers’ Temperament

1

조회

0

다운로드

0

인용

0

참고문헌

주제분류경영학

참고문헌 (25)

  1. Alden, "An Examination of Cognitive Factors Related to Humorousness in Television Advertising The Journal of Advertising", pp.29~37 (1993)
  2. Alden, "Identifying Global and Culture-Specific Dimensions of Humor in Advertising Journal of Marketing", pp.64~75 (1993)
  3. Alden, D. L, "The Effects of Incongruity, Surprise and Positive Moderators on Perceive Humor in Television Advertising", 29, pp.1~15 (2000)
  4. Chung, H. M, "Humor Effect on Memory and Attitude: Moderating Role of Product Involvement", 22(1), pp.117~144 (2003)
  5. Coe, "Potential Uses and Misuses in Personnel Administration", pp.511~527 (1992)
  6. Geuens, M, "The Role of Humor in the Persuasion of Individuals Varying in Need for Cognition", 29(1), pp.50~57 (2002)
  7. Lammers, "Moderating Influence of Self-Monitoring and Gender on Responses to Humorous Advertising Journal of Social Psychology", pp.57~70 (1991)
  8. and Martin, "Antidote to Adversity" (1986), Springer-Verlag
  9. Madden, "The Effects of Humor on Attention in Magazine Advertising Journal of Advertising", pp.8~15 (1982)
  10. Madden, "Humor in Advertising Journal of Advertising Research", pp.23~29 (1984)
  11. Park, J, "Universality of MBTI, Cultural Ideal Types and Falsification Issues in Korea", 3(1), pp.68~82 (1996)
  12. Roeckelein, J. E, "The Psychology of Humor: A Reference Guide and Annotated Bibliography" (2002), Greenwood Press, Westport, Connecticut London.
  13. Scott, "Consumer Response to Humor in Adver- tising A Series of Field Studies Using Behavioral Observation Journal of Con- sumer Research", pp.498~501 (1990)
  14. Smith, "Does Humor in Adver- tising Enhance Systematic Processing? Advances in Consumer Research", pp.155~158 (1993)
  15. The Humorous Message Taxonomy, "A Framework for the Study of Humorous Ads Current Issues and Research in Advertising", pp.1~44 (1990)
  16. Spotts, H. E, "Assessing the Use and Impact of Humor on Advertising Effec- tiveness: A Contingency Approach", 26, pp.17~32 (1997)
  17. Toncar, M. F, "The Use of Humor in Television Advertising: Revisiting the US-UK Comparison", 20, pp.521~539 (2001)
  18. Unger, L. S, "Observations: A Cross- Cultural Study on the Affect-Based Model of Humor in Advertising", 35(1), pp.66~71 (1995)
  19. Weinberger, M. G, "The Use and Effect of Humor in Different Advertising Media", 35(3), pp.44~56 (1995)
  20. Weinberger, "The Impact of Humor in Advertising The Journal of Advertising", pp.35~58 (1992)
  21. Weinberger, "The Use and Effect of Humor in Radio Advertising Journal of Advertising Research", pp.44~52 (1991)
  22. Weinberger, "Humor in U Journal of Advertising", pp.39~44 (1989)
  23. Whipple, "How Men and Women Judge Humor Advertising Guidelines for Action and Research Current Issues and Research in Advertising", pp.43~57 (1981)
  24. Zhang, Y, "Responses to Humorous Advertising: The Moderating Effect of Need for Cognition", 25(1), pp.15~32 (1996)
  25. Zhang, "Humor in Television Advertising The Effects of Repetition and Social Setting Advances in Consumer Research", pp.813~818 (1991)

관련 논문AI추천

이 간행물의 다른 논문 (8건)