논문KCI 등재
Differential Effects of Humor Advertising by Expression Type and Receivers’ Temperament
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참고문헌 (25)
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- Alden, D. L, "The Effects of Incongruity, Surprise and Positive Moderators on Perceive Humor in Television Advertising", 29, pp.1~15 (2000)
- Chung, H. M, "Humor Effect on Memory and Attitude: Moderating Role of Product Involvement", 22(1), pp.117~144 (2003)
- Coe, "Potential Uses and Misuses in Personnel Administration", pp.511~527 (1992)
- Geuens, M, "The Role of Humor in the Persuasion of Individuals Varying in Need for Cognition", 29(1), pp.50~57 (2002)
- Lammers, "Moderating Influence of Self-Monitoring and Gender on Responses to Humorous Advertising Journal of Social Psychology", pp.57~70 (1991)
- and Martin, "Antidote to Adversity" (1986), Springer-Verlag
- Madden, "The Effects of Humor on Attention in Magazine Advertising Journal of Advertising", pp.8~15 (1982)
- Madden, "Humor in Advertising Journal of Advertising Research", pp.23~29 (1984)
- Park, J, "Universality of MBTI, Cultural Ideal Types and Falsification Issues in Korea", 3(1), pp.68~82 (1996)
- Roeckelein, J. E, "The Psychology of Humor: A Reference Guide and Annotated Bibliography" (2002), Greenwood Press, Westport, Connecticut London.
- Scott, "Consumer Response to Humor in Adver- tising A Series of Field Studies Using Behavioral Observation Journal of Con- sumer Research", pp.498~501 (1990)
- Smith, "Does Humor in Adver- tising Enhance Systematic Processing? Advances in Consumer Research", pp.155~158 (1993)
- The Humorous Message Taxonomy, "A Framework for the Study of Humorous Ads Current Issues and Research in Advertising", pp.1~44 (1990)
- Spotts, H. E, "Assessing the Use and Impact of Humor on Advertising Effec- tiveness: A Contingency Approach", 26, pp.17~32 (1997)
- Toncar, M. F, "The Use of Humor in Television Advertising: Revisiting the US-UK Comparison", 20, pp.521~539 (2001)
- Unger, L. S, "Observations: A Cross- Cultural Study on the Affect-Based Model of Humor in Advertising", 35(1), pp.66~71 (1995)
- Weinberger, M. G, "The Use and Effect of Humor in Different Advertising Media", 35(3), pp.44~56 (1995)
- Weinberger, "The Impact of Humor in Advertising The Journal of Advertising", pp.35~58 (1992)
- Weinberger, "The Use and Effect of Humor in Radio Advertising Journal of Advertising Research", pp.44~52 (1991)
- Weinberger, "Humor in U Journal of Advertising", pp.39~44 (1989)
- Whipple, "How Men and Women Judge Humor Advertising Guidelines for Action and Research Current Issues and Research in Advertising", pp.43~57 (1981)
- Zhang, Y, "Responses to Humorous Advertising: The Moderating Effect of Need for Cognition", 25(1), pp.15~32 (1996)
- Zhang, "Humor in Television Advertising The Effects of Repetition and Social Setting Advances in Consumer Research", pp.813~818 (1991)
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