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The Difference of Price Zone Evaluation According to Type of Consumer and Purchasing Behavior
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주제분류생활과학
관련 논문AI추천
Comparative Study of Consumer’s Reference Price Formation: Empirical Analyses Using Scanner Panel DataHang Cho, Moon Kee Kong한국마케팅학회 · 아시아마케팅저널2007 · 제1권 제2호The Types of Clothing Shopping Value and the Classification of Consumer group by Shopping Values권혜숙한국패션비즈니스학회 · 패션 비즈니스2005 · 제9권 제6호소비자의 분할가격에 대한 반응에 있어서묶음화 전략 유형별 차이조남기한국마케팅학회 · 아시아마케팅저널2003 · 제5권 제3호의류제품 단서 차이에 따른 소비자 평가 가격대김정원, 박준우한국의류산업학회 · 한국의류산업학회지2002 · 제4권 제5호소비자의 가격·품질 지각에 관한 연구곽원섭, 박현숙한국소비자·광고심리학회 · 한국심리학회지: 소비자·광고2003 · 제4권 제2호The Categorization Effect of Consumption Trend on Consumer’s Attitude and Purchase IntentionsEunJin, Yoon, Insoo, Jeon한국마케팅학회 · 아시아마케팅저널2007 · 제1권 제2호
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