Korean Public Relations Research Trends During the Last 18 Years. (Based on An Epistemological Meta-Analysis)
Korean Public Relations Research Trends During the Last 18 Years. Based on An Epistemological Meta-Analysis
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초록
The main aim of this research was to determine how Korean public relations(PR) research andliterature has evolved during the last 18 years, based on quantitative, terminological,methodological, and epistemological evolutionary views. A content analysis-based empiricalexamination of all 327 papers published in a major PR journal in Korea, Journal of PublicRelations (JPR), during the period was be conducted. Four significant findings resulted: 1)Korean PR research has been growing quantitatively over time; 2) Korean PR research hasbeen linked and applied to many different PR-related terms; 3) quantitative research methodshave dominated in Korean PR research over time; and 4) the epistemological evolution ofKorean PR research fits with a progressive view.
Abstract
The main aim of this research was to determine how Korean public relations(PR) research andliterature has evolved during the last 18 years, based on quantitative, terminological,methodological, and epistemological evolutionary views. A content analysis-based empiricalexamination of all 327 papers published in a major PR journal in Korea, Journal of PublicRelations (JPR), during the period was be conducted. Four significant findings resulted: 1)Korean PR research has been growing quantitatively over time; 2) Korean PR research hasbeen linked and applied to many different PR-related terms; 3) quantitative research methodshave dominated in Korean PR research over time; and 4) the epistemological evolution ofKorean PR research fits with a progressive view.
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