복합쇼핑몰의 점포선택속성에 따른 소비감정이 점포충성도에 미치는 영향 -관계품질의 매개적 영향을 중심으로-
The Effect of Store Choice Attributes of Urban Entertainment Centers on Consumption Emotion, Relationship Quality, and Store Loyalty
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초록
This study is to examine the structural relationships among store choice attributes,consumption emotion, relationship quality, and loyalty of UEC(urban entertainment centers). The data were collected from customers who have purchased at the UEC. For data analysis,structural equation model was analyzed by using LISREL. The results of this study are as follows:First, product, advertising, and instore atmosphere had significantly positive effect on consumption emotion. Second, consumption emotion had significantly positive effect on relationship quality and store loyalty. Third, relationship quality had significantly positive effect on store loyalty.
Abstract
This study is to examine the structural relationships among store choice attributes,consumption emotion, relationship quality, and loyalty of UEC(urban entertainment centers). The data were collected from customers who have purchased at the UEC. For data analysis,structural equation model was analyzed by using LISREL. The results of this study are as follows:First, product, advertising, and instore atmosphere had significantly positive effect on consumption emotion. Second, consumption emotion had significantly positive effect on relationship quality and store loyalty. Third, relationship quality had significantly positive effect on store loyalty.
참고문헌 (69)
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