실외골프연습장의 부동산특성 및 서비스품질이 경영성과에 미치는 영향

Abstract

The aim of the study is to present the management and strategy for getting the competitiveness of outdoor driving range. Through this study, influencing relationship on how the management and measurement factor can affect the customer satisfaction and conversion barrier is figured out. Last, in order to induce the influencing relationship of revisiting intention, the questionnaire for the member of the outdoor driving range was conducted. The analysis is done based on 447 significant research materials gathered from the questionnaires. Following is the results summary of the research:First, it is found that the influencing relationship of the management, measurement factor and customer satisfaction affect the remainder factors, except for the visibility affect of the location’s characteristic. As a result, the influence of the location characteristic affecting the customer satisfaction is partially adopted. Second, it is found from the influencing relationship of the management, measurement factor and conversion barrier is that the remainder factors, except for the visibility affect of the location characteristic, has responsiveness in quality of services and consensual affection. Finally, it is found from the influencing relationship of the customer satisfaction, conversion barrier and revisiting intention that all parameters affect the revisiting intention.