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소비자 심리가 주택시장에 미치는 영향 분석 - 주택매매가격을 중심으로 -

Consumer Sentiment and Housing Market Activities: Impact on Sales Price of Housing

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주제분류경제학

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This paper examines the impact of consumer sentiment on sales price of housing. To account for the roles of market fundamental variables and to figure out additional effect of consumer sentiment, an estimating model is developed by carefully examining demand supply factors affecting housing market. To analyze short-run adjustment process as well as long-run movement of sales price of housing, an error-correction model is estimated using quarterly data for relevant variables. Estimation results show that the long-run movement of sales price of housing is affected by income, interest rate, expected house price appreciation rate, price of land, and degree of housing shortage. Consumer sentiment is also found to significantly and positively affect the long-run movement of sales price of housing. Estimation results also indicates that there exists an error-correction mechanism on sales price of housing. It is found that about 37% of disequilibrium is eliminated in one quarter. Short-run adjustment of sales price of housing is mainly influenced by expected house price appreciation rate and housing shortage as well as consumer sentiment which positively affects the change in sales price of housing. All these results suggest that consumers' psychological factors are inherent in Korean housing market represented by sales price of housing and that housing demand is determined not only by consumers' ability to buy but also by consumers' willingness to buy as argued by Katona(1968).

Abstract

This paper examines the impact of consumer sentiment on sales price of housing. To account for the roles of market fundamental variables and to figure out additional effect of consumer sentiment, an estimating model is developed by carefully examining demand supply factors affecting housing market. To analyze short-run adjustment process as well as long-run movement of sales price of housing, an error-correction model is estimated using quarterly data for relevant variables. Estimation results show that the long-run movement of sales price of housing is affected by income, interest rate, expected house price appreciation rate, price of land, and degree of housing shortage. Consumer sentiment is also found to significantly and positively affect the long-run movement of sales price of housing. Estimation results also indicates that there exists an error-correction mechanism on sales price of housing. It is found that about 37% of disequilibrium is eliminated in one quarter. Short-run adjustment of sales price of housing is mainly influenced by expected house price appreciation rate and housing shortage as well as consumer sentiment which positively affects the change in sales price of housing. All these results suggest that consumers' psychological factors are inherent in Korean housing market represented by sales price of housing and that housing demand is determined not only by consumers' ability to buy but also by consumers' willingness to buy as argued by Katona(1968).

참고문헌 (14)

  1. 박천규, "주택시장 체감지표의 주택시장지표 예측력 분석", 부동산학연구, 16(1), pp.131~146 (2010), 한국부동산분석학회
  2. 최영걸, "서울시 주택시장에서 작동되는 가격기대심리에 관한 실증연구", 국토계획, 39(2), pp.131~141 (2004), 대한국토·도시계획학회
  3. 최희갑, "주택가격 전망이 주택가격 및 경기에 미치는 영향", 국토연구, 63, pp.141~158 (2009), 국토연구원
  4. Dua, Pami, "Analysis of Consumers’ Perceptions of Buying Conditions for Houses", Journal of Real Estate Finance and Economics, 37, pp.335~350 (2008)
  5. Dua, Pami, "Forecasting US Home Sales Using BVAR Models and Survey Data on Households’ Buying Attitudes for Homes", Journal of Forecasting, 14, pp.217~227 (1995)
  6. Engle, R. F., "Cointegration and error correction: Representation, estimation, and testing", Econometrica, 55, pp.251~276 (1987)
  7. Goodman, John L., "Using Attitude Data to Forecast Housing Activity", Journal of Real Estate Research, 9(4), pp.445~453 (1994)
  8. Johansen, Soren, "Estimation and Hypothesis Testing of Cointegration Vectors in Gaussian Vector Autoregressive Models", Econometrica, 59, pp.1551~1580
  9. Kamakura, Wagner, "Consumer sentiment and buying intentions revisited: A comparison of predictive usefulness", Journal of Economic Psychology, 7, pp.197~220 (1986)
  10. Katona, "Consumer Behavior: Theory and Findings on Expectations and Aspirations", Papers and Proceedings of the Eightieth Annual Meeting of the American Economic Association, pp.19~30 (1968)
  11. Wells Fargo Housing Market Index(HMI), "Examining the NAHB", pp.2007, Nanda, Anupam
  12. Stock, J. H., "A Simple Estimator of Cointegrating Vectors in Higher Ordered Integrated Systems", Econometrica, 61, pp.783~820
  13. Weber, William, "Can consumer sentiment surveys forecast housing starts?", The Appraisal Journal, 4, pp.343~350 (1996)
  14. Wooldridge, Jeffrey, "Introductory Econometrics:A Modern Approach" (2006), Thomson South-Western Publishing

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