부동산거래 전자계약시스템 특성이 이용의사에 미치는 영향: 인지된 유용성과 편리성의 매개효과

Abstract

The purpose of this study is to verify whether the relationship between the characteristics of the real estate electronic contract system on the intention to use and the perceived ease and usefulness have a mediating effect. As a result of the analysis, among the characteristics of the real estate transaction electronic contract system, security, economy, and sustainability were confirmed to have a positive (+) influence on the intention to use real estate brokers. Also, the mediating effect of perceived ease and usefulness in the relationship between security and intention to use was verified. Policy recommendations based on the analysis results are as follows. First, in order to activate the use of the real estate transaction electronic contract system, the system security must be improved. Second, it is necessary to improve the inconvenience of the current non-face-to-face contract and the complicated procedure when using the electronic contract system. Third, in order to increase the utilization of the electronic contract system of real estate brokers, it should be supplemented with a system that makes brokerage work easier, faster and more useful, and improves business performance. Finally, publicity on the purpose of introducing such a system and the necessity of its use is required for the public as well as real estate brokers in the real estate transaction electronic contract system.