스트릿댄스 배틀 문화의 SWOT 분석을 통한 확장성 연구

Abstract

The purpose of this study is to investigate the internal and external factors of a street dance battle event through a SWOT analysis to seek methods for the development of these events in a variety of ways, derive strategies appropriate to it, and to improve reinforcement and supplementation to present strategies for the popularization and development of street dance battles. In order to analyze the street dance battle event diversely, the researcher divided the study subjects into three groups: audience, dancer, and organizer; and conducted a SWOT analysis for each group. Based on the analyzed contents, it was possible to derive a group strategy for each of the three groups and prominent strategies for them, and the results are as follows. First, strategies common to all groups include popularization-oriented content production, local festival activation, and convergence with other arts. Second, the strategies that stood out for each group were found to be factors such as full support for the event, strengthening the dancer protection system, and easy access to battle events and viewing environment. The suggestions suggested by the researcher in this regard are as follows. First, the production of content for a street dance battle to be centered on popularization. Second, the pursuit of diversity in battle events through the convergence of different genres. Third, the overcoming of financial difficulties and improvement of the event environment by increasing interest and contribution to the support project. The limitations of this study are as follows. First, there is a limit to generalizing opinions due to the limited number of study subjects. Second, there is a limitation in that it has not been possible to find a way to apply these suggestions generally because the characteristics each event are very diverse.