체험형 전시연출기법을 활용한 박물관의 신(新)한류 콘텐츠 개발 사례연구 -국립민속박물관 ‘한국문화상자’ 중심으로

Abstract

Owing to the ripple effects of K-pop, likability toward Korean culture (i.e., traditional Korean costume and Korean food) is increasing. Hallyu is undergoing major transformations including the advent of regular subscription service to Korean culture for those who want to experience it. Now is the time to look into new Hallyu from museum level, which is a leading cultural institute in the new Korean wave. This study aimed to examine the development process and examples of using new Hallyu contents through the Korean Culture Box of the National Folk Museum of Korea by using experience-based exhibition technique. The Korean Culture Box - a new Korean wave contents developed by applying adjustable, interactive, participation-based, demonstration-based, and play-based experience-based exhibition technique - has created new Korean wave culture after being used at major events such as local community events and the Asian Games. Also, it was used in ‘Understanding Korean Culture’ course of the King Sejong Institute of the Korean Cultural Center overseas, which is the base of Hallyu. Therefore, the Korean Culture Box - new Korean wave contents introducing Korean culture abroad - is planning to maximize its availability by applying experience-based exhibition technique and providing services in other languages.