인공지능 시대의 마케팅 연구 - 주요 연구 리뷰와 향후 연구 방향 제안 -

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참고문헌 (82)

1. 권순홍, "인공지능 스피커 사용의도에 관한 연구", 한국컴퓨터정보학회논문지, 25(1), pp.199~206 (2020), 한국컴퓨터정보학회[DOI]
2. 변성혁, "AI 금융 챗봇 추천 메시지의 의인화와 개인화 수준이 고객 반응에 미치는 영향", 한국광고홍보학보, 22(2), pp.466~502 (2020), 한국광고홍보학회[DOI]
3. 서문석, "로보어드바이저 기반 온라인 자산관리서비스 변화 방향에 관한 연구", e-비즈니스연구, 20(5), pp.155~173 (2019), 국제e-비즈니스학회[DOI]
4. 서상윤, "인공지능의 추천 상품에 대한 소비자의 선택과 만족: 선택대안의 수와 인지적 종결욕구의 조절효과", 경영학연구, 50(2), pp.313~329 (2021), 한국경영학회[DOI]
5. 손민희, "로보어드바이저(Robo-adviser) 신뢰와 이용의향의 영향요인에 관한 탐색적 연구 : 로보어드바이저 신뢰의 매개효과를 중심으로", e-비즈니스연구, 22(5), pp.69~92 (2021), 국제e-비즈니스학회
6. 송유진, "쇼핑 챗봇에 대한 소비자 반응 연구: 에이전트와 메시지 유형 효과를 중심으로", 한국HCI학회 논문지, 14(2), pp.71~81 (2019), 한국에이치씨아이학회[DOI]
7. 신윤철, "나 홀로 집에: 외로움이 AI 스피커의 수용을 증가시킨다", 대한인간공학회지, 38(6), pp.499~515 (2019), 대한인간공학회[DOI]
8. 이정선, "인공지능이 의사결정에 미치는 영향에 관한 연구: 인간과 인공지능의 협업 및 의사결정자의 성격 특성을 중심으로", 지능정보연구, 27(3), pp.231~252 (2021), 한국지능정보시스템학회
9. 이진명, "인공지능 스피커에 대한 소비자 인식과 수용의도: 비수용자를 중심으로", 소비자학연구, 30(2), pp.193~213 (2019), 한국소비자학회[DOI]
10. 이한신, "소비자의 기술수용과 저항이 인공지능(AI) 사용의도에 미치는 영향", 경영학연구, 48(5), pp.1195~1219 (2019), 한국경영학회[DOI]
11. 이희준, "인공지능 스피커(AI 스피커)에 대한 사용자 인식과 이용 동기 요인 연구", 한국콘텐츠학회 논문지, 19(3), pp.138~154 (2019), 한국콘텐츠학회[DOI]
12. 장민지, "인공지능의 유머 사용이 사용자의 정서적 경험에미치는 영향", 한국HCI학회 학술대회, pp.266~271 (2021)
13. 장민흔, "인공지능 비서에 대한 소비자의 지각된 가치와 신뢰가 수용의도에 미치는 영향", 소비자정책교육연구, 17(1), pp.17~40 (2021), 한국소비자정책교육학회[DOI]
14. 전소원, "인공지능 서비스의 사용자 수용 의도에 관한 연구 : 대화형 AI서비스 필요성에 대한 인식에 영향을 주는 요인을 중심으로", 기술혁신학회지, 22(2), pp.242~264 (2019), 한국기술혁신학회[DOI]
15. 진형록, "자기해석과 인공지능 추천 메시지 유형 간의 상호작용효과가 인공지능 추천 서비스 설득효과에 미치는 영향", 한국심리학회지: 소비자·광고, 22(3), pp.319~342 (2021), 한국소비자·광고심리학회[DOI]
16. 천성용, "심적예산과 통제감을 활용한 사회적 배제자의 금융 의사결정 지원 연구", 마케팅연구, 34(2), pp.67~84 (2019), 한국마케팅학회[DOI]
17. 하대권, "선택에 관여하는 인공지능이 사용자 평가에 미치는 영향", 한국심리학회지: 소비자·광고, 20(1), pp.55~84 (2019), 한국소비자·광고심리학회[DOI]
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