한국에서의 PR 개념 형성과 발전에 미친 미국과 일본의 영향

Abstract

This study examined influences of the United States and Japan on the formation and development of PR in Korea. The analysis demonstrated that the United States and Japan exerted significant influences on the development and settlement of PR as it is in Korea. For this reason, it will be difficult to exclude influential factors of the United States and Japan in studying Korean history of PR, such as its formation and development, in the future. Korea recognized administrative PR as one of essential functions for democratic ruling activities under the U.S. military government as in Japan. The U.S. military government showed an example of how to develop public information services and to implement a governmental policy efficiently through a democratic administrative procedure to early administrators, thus making great contributions to formation of Korean administrative PR bodies and organizations after the Liberation and to formal institutionalization of roles and tasks of PR organizations. On the other hand, it seems that Japan contributed to the use of the term of public relations and recognition of the term as a subordinate concept of advertisement for sales promotion. As can be seen above, the United States and Japan individually influenced the general areas of PR in Korea or they exerted mixed influences, thus contributing to settlement and development into PR as it is in Korea. However, it leaves no objection that Japan accepted PR theories and practices of the United States, the birthplace and suzerain state of PR, in the beginning and development stages. Therefore, U.S. influences cannot be denied in terms of PR in Korea although it was accepted and developed after introduced from Japan.