한국 PR 산업의 발전과정에 미친 일본과 미국의 영향

Abstract

The aim of this article is to examine the influences of the United States and Japan on the organization and services of Korean Public Relations industry, the PR departments of Companies and advertisement agencies, PR firms. It was found that U.S. and Japanese influences could be seen in the Korean PR industry. Although these influences came from one of the two countries, it may sometimes be difficult to exclude the influences of the other country in terms of acceptance and development and there can be a mix of influences of both countries. While PR departments of companies and advertisement agencies are similar to those in the United States in terms of tasks, it seems that they were influenced by Japan in the beginning and developmental stages. The United States and Japan individually influenced the area of PR industry ortheyexertedmixedinfluences,thiscontributingtosettlementand development into PR industry as it is in Korea.