The emerging market for “Delebs” (dead celebrities) - An ethics-based, sustainability analysis of key stakeholder positions

키워드

참고문헌 (84)

1. Aaker, D. A., "Consumer evaluations of brand extensions", Journal of Marketing, 54, pp.27~41 (1990)
2. Associated Press, "Nothing’s Off Limits with Elvis", Marketing News, Section: News Digest, 32(20), 1~ (1998)
3. Associated Press, "Tacky Tributes", Marketing News, Section: News Digest, 32 (19), 1~ (1998)
4. "Connecticut brewery apologizes for using Gandhi on beer can" (2015)[URL]
5. Associated Press and Staff, "Checks Honor Dr. King", Marketing News, Section: News Digest, 30(4), 1~ (1996)
6. Astaire, R., "Selectivity, and Cooperation, are the Keys", Brandweek, 39(37), 28~ (1998)
7. "Gravesite tourism: Dead celebrities still draw crowds" (2006)[URL]
8. Brott, T., "Grateful dead", Los Angeles Magazine, 49(12), 92~97 (2004)
9. Stephen Brown, "Retro‐marketing: yesterday’s tomorrows, today!", Marketing Intelligence & Planning, 17(7), pp.363~376 (1999), Emerald[DOI]
10. Bryceson, D., "Muhammad Ali sells his rights", The Epoch Times, ~ (2006)
11. Cameron, M., "‘Celebrities bill’ Muzzles Press", New York Post, ~ (2008)
12. Carlson, P., "Breathing new life into dead celebrities", The Washington Post, Section: Style, C01~ (2004)
13. "Nobody’s dead anymore: Marketing deceased celebrities" (2013)[URL]
14. "Johnnie Walker’s Bruce Lee video: Tasteless ad or brilliant marketing?"[URL]
15. Cook, J., "Corbis finds lively market for dead stars", The Seattle Post-Intelligencer, Section: Business, E1~ (2005)
16. Cowan, A. L., "Paul Newman, Philanthropist, Does Hereby Leave . . .", New York Times, Section: City Room, ~ (2008)
17. D’Rozario, D., "Dead celebrity uses in advertising and marketing", International Journal Of Consumer Research, 2(1), pp.59~83 (2013)
18. Denver D'Rozario, "'Delebs' (dead celebrities): Why some succeed and some fail", Journal of Customer Behaviour, 16(2), pp.161~181 (2017), Westburn Publishers[DOI]
19. Denver D’Rozario, "The Use of Dead Celebrity Images in Advertising and Marketing— Review, Ethical Recommendations and Cautions for Practitioners", International Journal of Marketing Studies, 5(2), pp.1~10 (2013), Canadian Center of Science and Education[DOI]
20. "Digital necromancy: Advertising with reanimated celebrities" (2013)[URL]
21. De George, R. T., "Business ethics" (1986), Macmillan
23. "Top-earning dead celebrities" (2004)[URL]
24. Dooley, T., "An American classic resurrected", The Houston Chronicle, Section: Star, 1~ (2004)
25. "What’s hot now: Christie’s celebrity garage sale" (2001)[URL]
26. "Robin Williams went above and beyond to stop his image being used" (2015)[URL]
27. Falcone, L. B., "Decor to die for: Furniture makers resurrect spirit of late celebs", The Boston Herald, Section: Arts & Life, 60~ (2002)
28. "People: Earnings from the crypt" (2001)[URL]
29. "For fans of the beatles, 09/ 09/09Will mark a new invasion" (2009)[URL]
30. Benson P. Fraser, "Media, Celebrities, and Social Influence: Identification With Elvis Presley", Mass Communication and Society, 5(2), pp.183~206 (2002), Informa UK Limited[DOI]
31. Garfield, B., "Better off dead: Orville resurrection a bad move", Advertising Age, 78(4), pp.25~ (2007)
32. Gellene, D., "Outlived by fame and fortunes. Dead celebrities as Pitchmen? Advertisers see them as ‘a Safe Bet’", Los Angeles Times, Section: Business, Financial Desk, Subsection: Advertising & Marketing, D4~ (1997)
33. Glionna, J. M., "The late, great (and profitable) advertising: Beverly Hills Lawyer guards against trademark infringement for heirs of 45 celebrities. Some spots he Oks, tasteless ones don’t stand a chance", Los Angeles Times, B1~ (1997)
34. Goldman, D., "Consumer Republic: Digital wonders leave the human ones struggling to catch up", Adweek, Section: Art & Commerce, 42(32), 14~ (2001)
35. Goldman, K., "Advertising: Dead celebrities are resurrected as Pitchmen", Wall Street Journal, Eastern Edition, Section B, 1~2 (1994)
36. "Special report: Top-earning dead celebrities" (2007)[URL]
37. Guthrie, J., "To cut costs and reduce risk use a dead celebrity", The Financial Times, London Edition, Section: Business Life Enterprise, 12~ (2005)
38. "How the king of pop made $1.5billion . . ." (2014)[URL]
39. Hass, N., "I seek dead people", The New York Times, Home Design Magazine, Section 6, Part 2, Column 1, 38~ (2003)
40. Hevesi, D., "Afterlife of the famous: Heirs warn of ‘Poachers’", The New York Times, Section B: Metropolitan Desk, Column 2, 1~ (1988)
41. Hollie, P. G., "The rights of dead celebrities", The New York Times, Section: Financial Desk, Sub-section: Advertising, D14~ (1985)
42. Hunt, S. D., "A general theory of marketing ethics", Journal of Macromarketing, 6(1), pp.5~16 (1986)[DOI]
43. Hyman, M., "Dead men don’t screw up Ad campaigns", Business Week, Section: Sports Business - Legends, 3517, 115~ (1997)
44. Hyman, M., "How do you sell a golf legend? Very carefully", Business Week, Section: News, Analysis & Commentary, Sports Biz, 3882, 48~ (2004)
45. "Selling the dead" (2012)[URL]
46. "A living for the dead" (2009)[URL]
47. Kurth, J., "Marketing Rosa Parks: It’s a fine line", The Detroit News and Free Press, 1A~14A (2005)
48. Lee, L., "Love those Boomers: Their new attitudes and lifestyles are a marketer’s dream", BusinessWeek, 94~102 (2005)
49. "Scuze me, while i sue this guy" (2002)[URL]
50. "Earnings from the crypt: Agents of the dead" (2002)[URL]
51. Marketing Week, "Brands without a ghost of a chance rise from the ashes", 74~ (2003)
52. McBride, S., "Is It Brad or Is IT Fake? - Breakthroughs in computer-generated characters open up all sorts of artistic possibilities. Just don’t tell that to the actors", The Wall Street Journal, (April 20), R4~R5 (2009)
53. Grant McCracken, "Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process", Journal of Consumer Research, 16(3), pp.310~321 (1989), Oxford University Press (OUP)[DOI]
54. Miller, C., "The dead live On - in merchandising", Marketing News, Section: Direct Marketing, 31(20), 6~ (1997)
55. Miller, C., "Seuss Characters Leap From Page into Licensing World", Marketing News, Section: Licensing, 31(8), 2~ (1997)
56. "In pictures: Top-earning dead celebrities" (2009)[URL]
57. Naughton, K., "The Nostalgia Boom - Why the old is new again", Business Week, 58~64 (1998)
58. "How celebrities can make millions after death: Meet the man with the formula" (2014)[URL]
59. New York Times, "Paying tribute or trivializing?", Section: Upfront, 5~ (2006)
60. "The Boston Globe" (2012)[URL]
61. "Tupac Coachella hologram: Behind the technology" (2012)[URL]
62. "Dead celebrities are hot" (2007)[URL]
63. "A star is Reborn: How hollywood magicians will raise the dead" (2010)[URL]
64. "Ford Mustang Bullitt - Car news - Forty years after the release of the movie, Ford is yet again bringing back this limited-edition Mustang" (2007)[URL]
65. Retsky, M. L., "Marketers should know about privacy and publicity rights", Marketing News, Section: Marketing Perspective, Sub-section: On Marketing and the Law, 32 (5), 5~8 (1998)
66. Rich, M., "Posthumous Crichton novels on the way", New York Times, New York Edition, C1~ (2009)
67. Rodkin, D., "Retro active: In the age of Deja everything, more and more advertisers are using archival footage to bust through the clutter. The way we were is the way it is", Advertising Age, 38~ (1989)
68. "Connoisseur’s guide: Collecting Marilyn" (2001)[URL]
69. "Firms dig for rights to dead celebrities" (2007)[URL]
70. "Death becomes her" (2001)[URL]
71. Sciolino, E., "Saint Laurent’s other half", The New York Times, Section: Fashion & Style, E1~ (2011)
72. "The Exxon Valdez oil spill" (2017)[URL]
73. "Dead celebrities are good for dying media industry" (2009)[URL]
74. Sutton, J., "Retailers cash in on promises to give to the Princess Diana memorial fund", Marketing News, Vol. 32, #2, 2~ (1998)
75. "Diana lingerie outrage: Princess of Wales depicted in bra and knickers by Chinese company on anniversary of her death" (2010)[URL]
76. "Michael Jackson hologram performs slave to the rhythm . . . and gets standing ovation at billboard music awards" (2014)[URL]
77. Till, B. D., "The Match-Up Hypothesis: Physical Attractiveness, Expertise and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs", Journal of Advertising, 29(3), pp.1~13 (2000)
78. Towle, A. P., "Celebrity Branding", The Hollywood Reporter, ~ (2003)
79. "Crichton’s kid, wife fighting over estate" (2009)[URL]
80. "Phony Princess Di hawks undies" (2010)[URL]
81. Van Der Pool, L., "Thomasville furniture casts bogart for new line", Adweek, 44(7), pp.18~ (2003)
82. "Earnings from the crypt" (2002)[URL]
83. "Spelling fortune touches off family feud - At stake: Legendary TV producer’s half-billion estate" (2006)[URL]
84. "Heirs of Steve McQueen Try to Stop Clothing Manufacturer" (2008)[URL]

관련 논문AI추천