The Study of the Concept ‘Man’ and ‘Woman’ and the Picture of the World of the Synchronous Image Expressed in the Media of Modern Russia and Central Asia: Gender Point
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Through gender research, we can consider the essential world image of a society. Gender research, which is conducted from a linguistic and sociocultural perspective, mainly examines stereotypes based on gender. Among the social factors that influence gender stereotypes are mass media. Based on media advertising materials that have the greatest influence on forming a certain image consciously or unconsciously in modern society, through media data, what stereotypes are accepted for ‘male’ and ‘female’ in Russia and Central Asia Analyzed. It defined the world picture of men and women in Russia and Central Asia.
Abstract
Through gender research, we can consider the essential world image of a society. Gender research, which is conducted from a linguistic and sociocultural perspective, mainly examines stereotypes based on gender. Among the social factors that influence gender stereotypes are mass media. Based on media advertising materials that have the greatest influence on forming a certain image consciously or unconsciously in modern society, through media data, what stereotypes are accepted for ‘male’ and ‘female’ in Russia and Central Asia Analyzed. It defined the world picture of men and women in Russia and Central Asia.
참고문헌 (14)
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