액티브 시니어를 위한 증강 라벨 적용 패키지 연구- 기초 화장품을 중심으로 -

Abstract

As society approaches an ultra-aging population, active seniors who are financially stable and actively invest in self-care are emerging. As a result, cosmetic consumption is increasing, but the diversification of cosmetic products and the complexity of usage methods are creating challenges for the senior generation. This study applies augmented labels to basic cosmetic packaging for active seniors. A prototype was created using Adobe Aero, and 50 active seniors were surveyed using a 5-point Likert scale. The comparison of usability by gender showed that most women rated it highly, while the age-based comparison revealed that people in their 50s had higher scores across all areas. In terms of educational background, individuals with a graduate degree or higher rated most areas more highly. Regarding occupation, office workers gave higher ratings across most items, while professionals rated most items lower. The comparison based on average monthly income showed that the highest-income group gave the highest ratings in most areas. Overall, the prototype received high ratings from various groups, confirming its usefulness for active seniors. However, due to the limited sample size, the findings may not fully represent the entire active senior population. Further research considering a wider range of ages and backgrounds is needed. This study explores the potential of augmented labels while expanding the role of traditional packaging. It is hoped that this research will serve as practical data for the packaging industry utilizing augmented labels in the future.