20-30대 성인 여성의 헤어관여도가 헤어태도에 미치는 영향 연구

Abstract

This research is an analysis of the influences of the level of involvement with hair on their hair attitudes of adult women in their 20s and 30s. A summary of the results is as follows: As a result of analyzing the influences of the level of involvement in hair on hair attitudes, it appeared that the influences on individual aims were in the order of the epidemicity, the interest, and the symbolism. The influences on interpersonal orientation appeared in the order of interest and production. The influences on the following tendencies appeared in the order of epidemicity and production. And, regarding the influences on homeostasis, epidemicity had a negative influence and production had a positive influence. In order to understand the hair attitudes of women, first, an analysis of the levels of hair involvement is required. This is because personal attitude can be influenced according to which part the level of hair involvement of the individual lays emphasis. As a result, in order for the hair-related market to develop further, it can be said that the understanding of the level of involvement in hair and hair attitudes is important rather than simply understanding the population statistical factors.