전업주부들의 두피모발 관리에 대한 인식 및 태도

Abstract

work outside of home. Changing family types and higher education level of housewives enable them to be more interestedin heath, beauty, and appearance. Increased interest and more frequent visits to hair salons cause scalp damage as wellas hair damage, which results in hair loss. Moreover, some women suffers from scalp and hair damage due to childbirth,but many of them are not aware of it. Therefore, this study tries to find out the following; housewives’ perceptions onhair and scalp management, and how such perceptions are formed. In addition, this study will present the direction forbeauty marketing taking into account the characteristics of housewives and provide data necessary for them to keep theirhair and scalp healthy. For these purposes, a survey was carried out after modifying the questionaire through a pre-survey. The survey tried to find 1) perceptions on hair and scalp management according to demographic characteristics,quency analysis, cross tabulation, t-test, factor analysis, and Analysis of Variance. The results were as follows, most rec-ognize the importance of hair and scalp management but do not receive management because of the high cost, most ofthem receive information about hair and scalp management from people around them, and the higher the education leveland health status, the more active the attitude toward hair and scalp management. These differences were all statisticallysignificant.