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미디어 환경 변화에 따른 영화와 OTT시리즈 서사기법 연구: 영화 <웃는 남자>와 OTT 시리즈 <마스크걸>의 비교 분석

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주제분류기타인문학

초록

This paper examines the evolution of narrative structures in storytelling, focusing on the interplay between character-driven narratives and media-specific formats. Using The Man Who Laughs—a traditional feature-length film—and Mask Girl—a modern OTT series—as case studies, the analysis highlights how differences in character arcs influence and shape narrative structures that align with the unique demands of their respective media. The study begins by exploring the character of Gwynplaine in The Man Who Laughs, whose singular and linear arc reflects the traditional three-act structure of classic cinema. The film's concise format prioritizes thematic clarity and emotional intensity, adhering to the requirements of the theatrical medium. In contrast, Mask Girl utilizes a non-linear, episodic structure characteristic of OTT platforms, leveraging its extended runtime and multiple character perspectives to explore contemporary themes such as identity, societal beauty standards, and the psychological implications of social media. By comparing these two works, the paper underscores how narrative techniques adapt to audience behavior and technological advancements. The cinematic medium emphasizes brevity and symbolic storytelling, while the digital OTT format allows for layered narratives and prolonged character development. The study also discusses the cultural and thematic relevance of these works, highlighting their critique of societal norms and their reflections on the human condition. This research contributes to understanding how storytelling evolves across media platforms and offers insights for creators and scholars into crafting narratives that resonate with diverse audiences in an ever-changing media landscape. By bridging traditional and modern techniques, this paper demonstrates the dynamic relationship between character, structure, and medium in contemporary storytelling.

Abstract

This paper examines the evolution of narrative structures in storytelling, focusing on the interplay between character-driven narratives and media-specific formats. Using The Man Who Laughs—a traditional feature-length film—and Mask Girl—a modern OTT series—as case studies, the analysis highlights how differences in character arcs influence and shape narrative structures that align with the unique demands of their respective media. The study begins by exploring the character of Gwynplaine in The Man Who Laughs, whose singular and linear arc reflects the traditional three-act structure of classic cinema. The film's concise format prioritizes thematic clarity and emotional intensity, adhering to the requirements of the theatrical medium. In contrast, Mask Girl utilizes a non-linear, episodic structure characteristic of OTT platforms, leveraging its extended runtime and multiple character perspectives to explore contemporary themes such as identity, societal beauty standards, and the psychological implications of social media. By comparing these two works, the paper underscores how narrative techniques adapt to audience behavior and technological advancements. The cinematic medium emphasizes brevity and symbolic storytelling, while the digital OTT format allows for layered narratives and prolonged character development. The study also discusses the cultural and thematic relevance of these works, highlighting their critique of societal norms and their reflections on the human condition. This research contributes to understanding how storytelling evolves across media platforms and offers insights for creators and scholars into crafting narratives that resonate with diverse audiences in an ever-changing media landscape. By bridging traditional and modern techniques, this paper demonstrates the dynamic relationship between character, structure, and medium in contemporary storytelling.

참고문헌 (12)

  1. 심홍진, "비선형적 TV시청 환경에서 수용자의 매체 이용 행태 변화 및 파급 효과에 관한 연구" (2015), 정보통신정책연구원
  2. 아리스토텔레스, "시학" (2002), 문예출판사
  3. 카우길, 린다, "시나리오 구조의 비밀 명화들에 필적하는 시나리오 구조 만들기" (2003), 시공사
  4. 필드, 시드, "시나리오란 무엇인가" (2019), 민음사
  5. 킹, 비키, "21일 만에 시나리오 쓰기" (2017), 비즈앤비즈
  6. 박선규, "디지털케이블 TV에서 영화의 선행창구 성과, 장르, 홀드백 기간이 영화 VOD 구매에 미치는 영향을 중심으로", 방송공학회논문지 (2015)
  7. 소유정, "소설 『웃는 남자』의 뮤지컬 전환 연구 : 서사 방식과 시·청각의 변용을 중심으로", 석사, pp.2023
  8. 양소한, "OTT서비스 특성이 이용자 지속 이용의도에 미치는 영향", pp.2024
  9. 영화진흥위원회, "2022년 한국 영화산업 결산", KOFIC연구 (2023)
  10. 영화진흥위원회, "2023년 영화소비자 행태조사", KOFIC연구 (2024)
  11. 이성준, "드라마 시리즈물 몰아보기 행위에 영향을 미치는 심리 및 구조적 요인에 관한 고찰", 한국콘텐츠학회논문지 (2018)
  12. 조은숙, "열린 결말의 여운에 기여하는 서사의 다층 구조 및 클리프행어 기법 분석*- 드라마 ‘달의 연인-보보경심 려’의 엔딩 씬을 중심으로", 한국영상학회논문집 (2021)

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