항공사와 여행사의 근무환경과 인구통계적 특성에 따른 CRS 이용에 대한 차이분석 -TAM(기술수용모델) 적용-
An Analysis of Difference in Use of CRS Due to Working Environment and Demographic Characteristics in Airline and Travel Agency -Application of TAM(Technology Acceptance Model)-
0
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
This study focuses on difference in technology acceptance of CRS users. It approached from the perspective of working environment and demographic characteristics targeting working-level staffs for airline and travel agency, who use CRS. It has significance in a sense of a research that integrated TAM and CRS(Computer Reservation System). The results, which verified the factors of influencing the use of CRS in employees for airlines and travel agencies, and the difference in TAM, can be summarized as follows. First, as a result of verifying depending on working environment, it was indicated that there is difference in CRS influential factor, perceived usability, perceived ease use, and use intention. Especially, only in compensation factor among CRS influential factors, the airline was surveyed to be higher than travel agency. Second, as a result of verifying according to demographic characteristics, it was indicated that there is difference in gender, academic background, job position, and partial factor in income except age.
Abstract
This study focuses on difference in technology acceptance of CRS users. It approached from the perspective of working environment and demographic characteristics targeting working-level staffs for airline and travel agency, who use CRS. It has significance in a sense of a research that integrated TAM and CRS(Computer Reservation System). The results, which verified the factors of influencing the use of CRS in employees for airlines and travel agencies, and the difference in TAM, can be summarized as follows. First, as a result of verifying depending on working environment, it was indicated that there is difference in CRS influential factor, perceived usability, perceived ease use, and use intention. Especially, only in compensation factor among CRS influential factors, the airline was surveyed to be higher than travel agency. Second, as a result of verifying according to demographic characteristics, it was indicated that there is difference in gender, academic background, job position, and partial factor in income except age.
참고문헌 (30)
- 강혜숙, "CRS특성에 따른 사용자의 CRS 기능에 대한 인식도 및 만족도에 관한 연구", 석사, pp.2003
- 김성혁, "여행상품 전자상거래 구매자의 여행사 웹사이트 고객만족에 관한 연구* - TAM(기술수용모델) 적용", 호텔경영학연구, 18(2), pp.151~166 (2009), 한국호텔외식경영학회
- 김수민, "항공관광시장의 CRS사용자 만족요인에 관한 실증연구", 석사, pp.2007
- 김태문, "인터넷 여행상품의 고객구매의도에 관한 연구: 확장된 기술수용모델을 중심으로", 관광연구, 24(1), pp.185~204 (2009), 대한관광경영학회
- 박순창, "인터넷의 수용요인에 관한 실증적 연구", 경영학연구, 29(4), pp.885~909 (2000)
- 손병모, "관광 정보시스템의 사용자 만족도에 관 한 연구", 석사, pp.2001
- 신성원, "항공사 웹사이트를 통한 전자상거래에서 고객의 쇼핑가치, 지각, 신뢰가 재구매 의도에 미치는 영향", 관광연구, 23(2), pp.157~184 (2008), 대한관광경영학회
- 오상현, "기술수용모델의 확장과 인터넷뱅킹 이용행동에 관한 연구: 신뢰와 적합성의 역할을 중심으로", 경제연구, 24(1), pp.175~206 (2006), 한국경제통상학회
- 이광현, "세계주요 CRS의 전개와 한국 기업의 대응전략", 산업개발연구, 2, pp.63~81 (1992)
- 이웅규, "정보기술 사용에서의 놀이성, 유용성 그리고 사회적 영향: 미니홈피 사용을 중심으로", Asia Pacific Journal of Information Systems, 15(3), pp.91~110 (2005), 한국경영정보학회
- 이정섭, "지식경영시스템의 사용자 수용과 선행 요인에 연구: 기술수용모델의 확장", 박사, pp.2002
- 이철수, "여행사의 항공사 CRS사용자 만족에 관 한 연구", 석사, pp.2003
- 정호진, "전자발권(e-Ticket)환경하의 CRS이용속 성에 따른 만족도 분석", 석사, pp.2009
- Adams, D. A., "Perceived Usefulness, Ease of Use. and Usage of Information Technology: A Replication", MIS Quarterly, 16(2), pp.227~248 (1992)
- The Theory of Planned Behavior, "Ajzen, I", Organizational Behavior and Human Decision Process, ~, pp.52 (1991)
- Davis, F. D., "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology", MIS Quarterly, 13(3), pp.319~339 (1989)
- Davis, F. D., "User Acceptance of Computer Technology : A Comparison of Two Theoretical Model", Management Science, 35(8), pp.982~1003 (1992)
- Fishben, M., "Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research" (1975), Addision-Wesley
- The CRSs, "ITA", ITA Studies & Report, ~ (1990)
- Lai, V. S, "Technology acceptance model for internet banking: an invariance analysis", Information & Management, 42, pp.373~386 (2005)
- Lawrence J. Truitt, "The Role of Computer Reservation System: International Implication for the Travel Industry", Tourism Management (1991)
- Lederer, A. L, "The technology acceptance model and the world wide web", Decision support Systems, 29, pp.269~282 (2000)
- Lin, J.C, "Towards and Understanding of the Behavioral Intention to Use a Web Site", International Journal of Information Management, 20, pp.197~208 (2000)
- Mathieson, K., "Predicting User Intentions : Comparing the Technology Acceptance Model with the Theory of Planned Behavior", Information Systems Research, 3, pp.173~191 (1991)
- Patrica L., "CRS Supply and Demand Tourism Management", ~ (1992)
- Taylor, S, "Understanding Information Technology Usage : A Test of Competing Models", Information System Research, 6(2), pp.144~176 (1995)
- Venkatesh, V, "A Model of Antecedents of Perceived Ease of Use：Development and Test", Decision Science, 27(4), pp.411~426 (1996)
- Venkatesh, V, "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies", Management Science, 46(2), pp.186~204 (2000)
- Venkatesh, V., "Determinants of Perceived ease of Use：Integrating Control. Intrinsic Motivation, and Emotion into the Technology Acceptance Model", Information Systems Research, 11(4), pp.342~365 (2000)
- Global Distribution System(GDS) in the Tourism Industry, "Vialle. O.", ~ (1995)