Affective Congruency Effects in Advertising

키워드

참고문헌 (39)

1. "In the eyes of the beholder The nature of emotion", pp.99~102 (1994), Oxford University Press
2. "A heuristic model of affect and stereotyping", pp.13~37 (1993), Academic Press
3. "Journal of Experimental Social Psychology 30"
4. "Handbook of emotions", pp.461~473 (1993)
5. "Affect as information", pp.121~144 (2001), Mahwah, NJ: Erlbaum
6. "Handbook of consumer behavior", Prentice-Hall
7. "The expression of the emotions in man and animals University of Chicago Press" (1872)
8. "Beyond valence in the perception of likelihood: The role of emotion-specificity", 78, pp.397~416 (2000)
9. "Attitudes aren't what they used to be", pp.90~96 (1993)
10. "From appraisal to emotion Differences among negative feelings", pp.271~308 (1988)
11. "Consumer emotional reactions to television advertising and their effects on message recall Emotion in advertising" (1990), Quorum Books
12. "Journal of Consumer Research", pp.281~300 (1985)
13. "Expectations of reassurance influence the nature of fear-stimulated attitude change Journal of Experimental Social Pshchology", pp.86~100 (1992)
14. "Cognitive processing of fear-arousing message content", 22(4), pp.459~474 (1995)
15. "Chronic issue-specific fear ingibits systematic processing of persuasive communications", pp.61~84 (1990)
16. "and the perception of risk Journal of personality and Social Psychology", pp.20~31 (1983)
17. "Effects of sadness and anger on social perception Journal of Personality and Social Psychology", pp.740~752 (1993)
18. "Fear, anger, and risk", 81, pp.146~159 (2001)
19. "A cognitive-functional model for the effects of discrete negative emotions on information processing, attitude change, and recall", 9, pp.292~320 (1999)
20. "Emotion congruence in perception", pp.401~410 (1994)
21. "The acquisition and structure of emotional response categories", 33 (1995), San Diego, CA: Academic Press
22. "Being happy and seeing ＂happy＂: Emotional state mediates visual word recognition", 11(4), pp.403~432 (1997)
23. "Journal of Personality and Social Psychology", pp.119~132 (1992)
24. "The clearest physiological distinctions between emotions will be found among the circuits of the brain The nature of emotion", pp.258~260 (1994), Oxford University Press
25. "The elaboration likelihood model of persuasion Advances in experimental social psychology", pp.123~205 (1986), Academic Press
26. "The role of affect in attitude change", pp.212~233 (2001), Mahwah, NJ: Erlbaum
27. "Attitude change: Multiple roles for persuasion vatiables", 1, pp.323~390 (1998), New York:McGraw-Hill
28. "Representativeness, relevance, and the use of feelings in decision making", 25, pp.144~159 (1998)
29. "Exploring the framing effects of emotion: Do discrete emotions differentially influence information accessibility information seeking, and policy preference?", 30(2), pp.224~247 (2003)
30. "A cognitive-functional model for the effects of discrete negative emotions on information processing, attitude change, and recall", pp.292~320 (1999)
31. "Cognitive determinants of emotion Review of personality and social psychology", pp.11~36 (1984)
32. "Journal of Personality and Social Psychology", phe(melogy), pp.206~221 (1994)
33. "specificity and consumer behavior: anger, sadness, and preference for activity", 28(1), pp.3~21 (2004)
34. "Ready for action? Anger, sadness, and preference for activity" (2004), Ohio State University
35. "Current directions in emotional intelligence research Handbook of emotions", in press Guilford Press
36. "Feelings as information Informational and motivational functions of affective states Handbook of motivation and cognition Foundations of social behavior", pp.527~561 (1990)
37. "Feelings and phenomenal experiences", pp.433~465 (1996), New York: Guilford
38. "Mood-management across affective states Journal of Personality and Social Psychology", pp.1034~1948 (1994)
39. "The effect of induced aggressiveness on opinion change Journal of Abnormal and Social Psychology", pp.109~114 (1956)

관련 논문AI추천