Tweeting Politics － An exploratory study to examine the motivations for Twitter use among politically interested Internet users in South Korea
2
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
The aim of this exploratory study is to examine the political influences of Twitter during the local election held on June 2 2010 in South Korea. First, this study examined motivations for why politically interested Internet users were using Twitter during the election campaign based on the uses and gratification approach, and then explored what factors could predict the motivations for using Twitter. An online survey of 292 politically motivated Internet users in this study identified three primary reasons for accessing Twitter: political surveillance/information-seeking, convenience/entertainment, and social utility. Correlation analysis found a positive relationship between Twitter reliance and political behavior, and hierarchical regression revealed that both Twitter reliance and strength of party support were significant predictors of social utility motives for accessing Twitter, which may indicate the discursive nature of Twitter during the election campaign. The findings of this study show both the potentials and limitations of Twitter as a political communication tool. Based on those findings, discussion and direction for future research were followed.
Abstract
The aim of this exploratory study is to examine the political influences of Twitter during the local election held on June 2 2010 in South Korea. First, this study examined motivations for why politically interested Internet users were using Twitter during the election campaign based on the uses and gratification approach, and then explored what factors could predict the motivations for using Twitter. An online survey of 292 politically motivated Internet users in this study identified three primary reasons for accessing Twitter: political surveillance/information-seeking, convenience/entertainment, and social utility. Correlation analysis found a positive relationship between Twitter reliance and political behavior, and hierarchical regression revealed that both Twitter reliance and strength of party support were significant predictors of social utility motives for accessing Twitter, which may indicate the discursive nature of Twitter during the election campaign. The findings of this study show both the potentials and limitations of Twitter as a political communication tool. Based on those findings, discussion and direction for future research were followed.
참고문헌 (35)
- "22% of online Americans used social networking or Twitter for politics in 2010 campaign" (2011)[URL]
- Blumler, J. G., "The uses of mass communications: Current perspectives on gratifications research" (1974), Sage
- "Press release: Indonesia, Brazil and Venezuela lead global surge in Twitter usage" (2010)[URL]
- Deibert, R., "Access controlled: The shaping of power, rights, and rule in cyberspace" (2010), The MIT Press
- "The social habit" (2012)[URL]
- Eighmey, J., "Adding value in the information age: Uses and gratifications of sites on the World Wide Web", Journal of Business Research, 41, pp.187~194 (1998)
- Hendricks, J. A., "Communicator-in-Chief: How Barack Obama used new media technology to win the White House" (2010), Lexington Books
- Hendricks, J. A., "Social media and the Millennial generation in the 2010 midterm election, In Social media: Usage and impact", pp.183~199 (2012), Lexington Books
- Hermida, A., "Twittering the news: The emergence of ambient journalism", Journalism Practice, 4(3), pp.297~308 (2010)
- Honeycutt, C., "Beyond microblogging: Conversation and collaboration via Twitter", Proceedings of the 42nd Hawaii International Conference on System Sciences (2009)
- "Why we Twitter: Understanding microblogging usage and communities. Joint 9th WEBKDD and 1st SNA-KDD Workshop. San Jose, CA" (2006)[URL]
- Johnson, T. J., "Wag the blog: How reliance on traditional media and the Internet influence credibility perceptions of weblogs among blog users", Journalism & Mass Communication Quarterly, 81, pp.622~642 (2004)
- "Internet politics in South Korea: The case of Rohsamo and Ohmynews. 18th Australasian Conference on Information Systems. December, 2007" (2007)[URL]
- Kaye, B. K., "A web for all reasons: Use and gratifications of Internet components for political information", Telematics and Informatics, 21, pp.197~223 (2004)
- Kim, D., "Political Blog Readers: Predictors of motivations for accessing political blogs", Telematics and Informatics, 29(1), pp.99~109 (2012)
- Kim, D., "A Shift in Media Credibility: Comparing Internet and traditional news sources in South Korea", The International Communication Gazette, 71(4), pp.283~302 (2009)
- "Twitter rouses vote for Democrats, say pundits" (2010)[URL]
- Lasora, D. L., "Normalizing Twitter: Journalism practice in an emerging communication space", Journalism Studies, 13(1), pp.19~36 (2011)
- "Twitter proves mighty force among voters" (2010)[URL]
- Lee, S., "Twitter: A magic of 140 characters" (2009), Chaekbose
- Levinson, P., "New new media" (2009), Allyn & Bacon
- McLeod, J. M., "The uses and gratifications approach, In Handbook of political communication" (1981), Sage
- Mitra, A., "Theorizing cyberspace: The idea of voice applied to the internet discourse", New Media & Society, 4(4), pp.479~498 (2002)
- "Survey on the computer and internet usage" (2011)[URL]
- "Korean Twitter Index" (2010)[URL]
- 박정의, "Decomposing Korean news media credibility in the Internet age", INTERNATIONAL JOURNAL OF PUBLIC OPINION RESEARCH, 18(2), pp.238~245 (2006), OXFORD UNIV PRESS
- Papacharissi, Z., "Predictors of Internet use", Journal of Broadcasting and Electronic Media, 44, pp.175~196 (2000)
- Parmelee, J. H., "Politics and the Twitter revolution: How tweets influence the relationship between political leaders and the public" (2012), Lexington Books
- "Parsing Election Day media: How the midterms message varied by platform" (2010)[URL]
- Rhee, I., "The Korean election shows a shift in media power", Nieman Reports, 1, pp.95~96 (2003)
- Robinson, J. P., "Interpersonal communication and news comprehension", Public Opinion Quarterly, 50, pp.160~175 (1986)
- Rubin, A. M., "The uses-and-gratifications perspective of media effects, In Media effects: Advances in theory and research", pp.525~548 (2002), Lawrence Erlbaum Associates
- Ruggiero, T. E., "Uses and gratifications theory in the 21st century", Mass Communication and Society, 3(1), pp.3~37 (2000)
- "Asia first Twitter region, U.S. now only quarter of tweets" (2010)[URL]
- "Did Twitter really bring 20s to the polling station?" (2010)[URL]